Arthrex, Inc. is a global medical device company and a leader in new product development and medical education in orthopedics. Arthrex is actively searching for an Product Marketing Manager to direct efforts on leading, planning and executing downstream marketing for aesthetics products and brands at Arthrex. The successful candidate will build relationships with key customers and internal departments to help drive new product innovation. This is an onsite position based at our Naples, FL office and does require travel. Join our talented team at a global medical device company focused on Helping Surgeons Treat Their Patients Better™.
Essential Duties and Responsibilities:
Work closely with Biologics Product Marketing Management, Product Management and Product Director to develop and manage promotional planning and execution for aesthetics products and brands at Arthrex
Work closely with product management and sales leadership to set priorities for promotional focus and efforts to best allocate resources to key growth product families
Responsible for developing marketing plans that include targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, trade show strategy, sales tool development, digital and web strategy and a revenue walk for each product category within the aesthetics brand
Develop promotional plans for new and existing products including key messaging, photography, videos, marketing materials, sales tools, ads, white papers and trade show strategy to support growth of aesthetics brand
Work with Sales Leadership to develop tools and resources to support their efforts on the product lines
Annually present marketing plans to the leadership team and the PM team
Lead a monthly review of progress and updates for the Product Director and PM team.
Meet regularly with MarComm leadership to discuss priorities and timelines for aesthetics product promotional assets and campaigns
Provide creative direction on campaigns, marketing materials, sales tools, ads, etc. and review and communicate campaign messaging and strategy regularly with the product managers for key initiatives
Work with HCP consultants to develop promotional ideas, review materials and support educational presentations to include key products and techniques
Conduct research with surgeons and reps to review and test messaging, gain feedback on materials, and obtain feedback on key products
Work closely with the aesthetics project manager to effectively move assets through the review and approval process in the MRM system
Travel for training, meetings, and trade shows may be required up to 25%
In-office, Naples FL or Denver CO-based position; not remote.
Education and Experience:
Bachelor's degree required, preferably in business, engineering or clinical.
Master's degree preferred.
Five or more years' experience in medical device development and/or product management and/or engineering and/or sales and/or marketing and/or clinical experience. OR two years as an Arthrex Associate Product Marketing Manager OR two years as a sales representative at an Arthrex Agency required.
Experience in aesthetics markets and/or biologics required.
Understanding of all functions involved in development, production, and marketing of product is preferred.
Knowledge and Skill Requirements/Specialized Courses and/or Training:
Skilled in working with different functions and effectively coordinates their activities to achieve desired results.
Excellent listening skills, including the ability to identify and isolate customers concerns or objections, in addition to excellent written and oral communication skills.
Excellent public speaking and presentation skills are required.
Proven success in developing and executing promotional campaigns for product launches.
All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other status protected by law.
