We are seeking a full-time Lead Public Relations Specialist in our Olathe, KS location. In this role, you will be responsible for leading global public relations (PR) and communications strategy for Garmin and will promote Garmin's brand, products and services by developing and executing a comprehensive PR and content strategy.
Essential Functions
Write, source and distribute press releases, with a mix of global and regional distribution
Collaborate with content marketing team on the development/distribution of blog articles
Guide internal and partner approvals for third-party PR and blog content on request
Develop/maintain strong relationships with journalists through targeted media outreach
Create/maintain media lists for pitching and distributing press releases
Collaborate cross-functionally on timely story pitches
Collaborate with global sales/marketing teams on a range of communications initiatives
Provide media clippings, competitor insights and industry trends to business leadership on a regular cadence
Present monthly PR updates to global PR and communications teams
Develop/lead Business to Business (B2B) and Business to Consumer (B2C) PR and content strategy/execution to promote Garmin Health enterprise business solutions
Create, maintain and provide visibility to global Garmin Health PR and content calendar
Curate content for B2B newsletter with guidance from the Garmin Health global marketing manager
Monitor/report global media coverage of Garmin Health announcements and events
Plan, lead and execute Garmin Health Summit media event; develop run of show, coordinate interviews, and work with global offices to identify and invite media attendees
Identify regional pitch topics and PR strategies in alignment with specific Garmin Health business verticals
Attend and promote Garmin Health industry events and trade shows across the globe
Support PR activations and interview opportunities with Garmin Health leaders and business partners
Lend PR expertise to other Garmin business segments on request
Collaborate cross-functionally on global PR activations and events
Support internal business communications needs as needed
Basic Qualifications
Bachelor's Degree in PR, Journalism, Mass or Strategic Communications, English, or a related degree AND a minimum of 9 years of PR/media relations experience with demonstrated B2B expertise
Excellent writing skills and thorough knowledge of Associated Press style guidelines
Strong verbal, presentation and interpersonal communication skills
Proficiency with Microsoft suite, WordPress and media monitoring tools
Demonstrated organizational/analytical skills with attention to detail, a collaborative spirit, positive attitude and enthusiasm for working across global teams
Desired Qualifications
Previous experience in consumer electronics or IT organization
Previous Marketing Agency experience
Previous experience in Digital Health
Garmin International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran's status, age or disability.
This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits
