The Strategic Marketing Manager is responsible for developing a comprehensive program that will drive measurable market growth for ERS and HVM in the Electric Vehicle (EV) and Battery Energy Storage (BESS) markets. This role is responsible for identifying the appropriate segmentation and targets for growth, executing the marketing strategies needed to build awareness and capture sales opportunities, and collaborating with the Business Development Manager to pursue these growth opportunities. This role will also need to deliver against budget targets and measure and report on program KPIs.
RESPONSIBILITIES
The ideal candidate will have a deep understanding of the marketing lifecycle from analysis to planning to execution. This role demonstrates a collaborative approach between sales and marketing and is designed for an innovative self-starter. The key responsibilities of this role include:
Develop and execute go-to-market plans that delivers against specified business results and revenue targets
Develop market segmentation and positioning for areas of responsibilities
Develop marketing programs to generate sales and drive revenue growth
Serve as subject matter expert of assigned program(s)
Execute marketing plans that include events, public relations, social media, digital marketing and branding
Establish and deliver against marketing program KPIs
Create regular reporting cadence for specific marketing performance
Conduct internal and external customer research to gain insights for decision making
Conduct market and competitive research and analysis to establish marketing strategies and new growth opportunities
Generate relevant content for use in thought-leadership and promotional materials that advance the brand
Serve as subject matter expert (SME) for marketing and areas of responsibility
Present at external events and internal training and meetings
Deliver sales enablement training and assets to support sales cycle
Engage with cross-functional teams including corporate marketing, legal, finance, operations and sales
Adhere to all company policies, procedures and business ethics codes and ensure that they are communicated and implemented within the team.
Competencies
To perform the job successfully, an individual should demonstrate the following competencies:
Customer Focus - Is dedicated to meeting the expectations and requirements of internal and external customer; Gets first-hand customer information and uses it for improvements in products and services; Acts with customers in mind; Establishes and maintains effective relationships with customers and gains their trust and respect.
Decision Quality - Makes good decisions based upon a mixture of analysis, wisdom, experience, and judgment; most of his/her solutions and suggestions turn out to be correct and accurate when judged over time; sought out by others for advice and solutions.
Integrity and Trust - Is widely trusted; is seen as a direct, truthful individual, can present the unvarnished truth in an appropriate and helpful manner; keeps confidences; doesn't blame others for his/her own mistakes or misrepresent him/herself for personal gain.
Listening - Practices attentive and active listening; has the patience to hear people out; can accurately restate the opinions of others even when he/she disagrees.
Problem Solving - Uses rigorous logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for answers; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn't stop at first answers.
Standing Alone - Will stand up and be counted; doesn't shirk from personal responsibility; can be counted on when times are tough; looks forward to taking charge of a problem or issue; is comfortable working alone on a tough assignment.
QUALIFICATIONS
Proficient with Microsoft Office suite (ie. Excel [especially], PowerPoint, Access, Word, Outlook)
Strong written, project management, and presentation skills
Strong communication skills to all levels of the organization from peers to executive management
Self-starter
Based in Westerville, OH
Broad based understanding of marketing is essential. Knowledge of the electrical industry and renewable energy market is a plus.
Digital marketing experience is a plus
Experience with services marketing or product management
Experience with Pardot and Sharepoint is a plus
EDUCATION/EXPEIENCE
Bachelor's degree in Marketing, Strategy, or related field required -- MBA preferred
PHYSICAL REQUIREMENTS
N/A
ENVIRONMENTAL DEMANDS
N/A
TRAVEL TIME REQUIRED
10%
The successful candidate will embrace Vertiv's Core Principals & Behaviors to help execute our Strategic Priorities.
At Vertiv, we offer the stability of a global leader in a growing industry and the opportunity of a startup. We design, manufacture and service the mission-critical infrastructure technologies for vital applications in data centers, communication networks and commercial and industrial environments. With $5.0 billion in revenue, a strong customer base and global reach in nearly 70 countries, our move to establish a standalone business enables us to deliver greater value to our customers and create new opportunities for our people.
Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to help.join@vertivco.com
The successful candidate will embrace Vertiv's Core Principals & Behaviors to help execute our Strategic Priorities.
At Vertiv, we're on a mission to empower the people that will power the future. From a simple swipe to life-changing medicines, from push notifications to generative AI. We design, manufacture, and service the products and solutions that keep the world connected. With $6.9 billion in revenue, a strong customer base and global reach spanning nearly 70 countries, we are uniquely positioned to deliver greater value to our customers and create new opportunities for our people.
Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to help.join@vertivco.com. If you are interested in applying or learning more about this role, please visit the company's career page located on Vertiv.com/Careers
Work Authorization
No calls or agencies please. Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.
