The Marketing Manager leads MEDHOST’s marketing initiatives, focusing on B2B strategies and the promotion of our products and services. You will collaborate with cross-functional teams to develop and execute effective marketing campaigns that resonate with our target audience and support our business objectives.
Primary Duties:
Develop and implement comprehensive marketing strategies that drive engagement, leads, and sales for our B2B products and services.
Conduct market research to identify trends, customer needs, and competitive analysis to inform marketing decisions.
Create compelling content for various channels, including digital marketing, email campaigns, social media, and print collateral.
Manage and optimize marketing campaigns, tracking performance metrics and adjusting strategies as needed to achieve goals.
Collaborate with product management teams to understand product offerings and create tailored marketing materials that highlight key features and benefits.
Foster relationships with industry partners and stakeholders to enhance brand visibility and drive collaborative marketing efforts.
Manage the marketing budget, ensuring effective allocation of resources to maximize ROI.
Other Requirements:
Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
5+ years of experience in B2B marketing, with a strong focus on product and services marketing in the healthcare technology industry.
Proven track record of developing and executing successful marketing strategies and campaigns.
Exceptional written and verbal communication skills, with the ability to create clear and engaging content.
Strong analytical skills, with experience using data to drive marketing decisions.
Proficiency in digital marketing tools and platforms (e.g., Google Analytics, CRM software, social media management).
Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.