POSITION: Full-Time Marketing Communications Specialist (Staff Associate): Marketing Communications; Haverhill Campus; 37.5 hours per week; Non-Unit Professional Position
SUMMARY: As a member of the college's Marketing Communications team, the Marketing Communications Specialist provides support for a wide range of marketing initiatives, primarily creating content for and posting to the college's official social media accounts, providing guidance and oversight of unofficial social media accounts, filming and editing video, and writing original content appropriate for social media. This role additionally supports other areas of the MarCom team including but not limited to digital advertising, event coverage, and website management. This position will report to the Director of Public Relations.
RESPONSIBILITIES:
Social Media Management 50%:
Work with the Director of Public Relations on the development and execution of original and engaging social media content (Facebook, Instagram, TikTok, YouTube, LinkedIn, etc.).
Manage and optimize online review processes related to Merit Pages, Google Reviews, Nextdoor, etc.
Ensure content is continuously pre-scheduled for posting to official social media accounts.
Provide continuous monitoring of all questions and comments posted to NECC's official accounts.
Produce monthly metrics dashboards showing individual channel growth and engagement, providing insight where changes are needed, and where social media can inform and align with digital advertising.
Partner with unofficial account owners to maintain good use and best practice.
Digital Production 25%:
Work with the Executive Director and the Creative Director on other digital design initiatives.
Create original motion graphics in support of digital and social media marketing campaigns.
Work with the Creative Director on template development of digital collateral (digital signage, social media templates, etc.) for internal stakeholders. Familiarity with Marq or Canva.
Communications Support 20%:
Manage workflow for online calendar submissions and coordinate postings as appropriate to social media.
Assist with proofreading and editing of print and digital content.
Assist with website copywriting and search engine optimization.
Assist with the development of e-newsletters.
Write brief stories for the NECC Newsroom.
Deliver regular best practice and/or review workshops in support of MarCom goals.
Assist with the monitoring/reviewing of internal stakeholder promotional materials to ensure brand compliance.
Other Duties as Assigned 5%
Perform other duties as assigned in alignment with the position as well as the mission of the department.
Job Requirements:
MINIMUM QUALIFICATIONS:
Associate degree in a related field
Minimum of two (2) years of progressively responsible professional marketing communications experience
Experience developing, writing, and editing content
Experience managing social media channels
PREFERRED QUALIFICATIONS:
Bilingual or Bicultural (Spanish and English)
Sensitivity to, and experience working with, diverse constituencies of various social identities (ethnic, racial, religious, economic, educational backgrounds and abilities, sexual orientation, and gender expression)
Ability to work in a dynamic environment of rapidly changing priorities, handle multiple tasks, and consistently meet deadlines
Proficiency with Adobe Photoshop and Premiere Pro, as well as Microsoft Office
A proven ability to learn new tools and technologies as necessary
BACKGROUND CHECK: Candidates will be required to pass a CORI and SORI check as a condition of employment.
Additional Information:
SALARY: Anticipated starting salary range is $60,000.00 - $65,000.00 annually with complete fringe benefit package including competitive health insurance, dental insurance, basic life insurance, long-term disability insurance, paid sick, vacation and personal leave, educational benefits for employee/spouse/dependents, and excellent retirement benefits.
