The Associate Director of Marketing will lead the execution of the US protect and grow strategy for the Skin Prep portfolio. This role will manage, direct, and implement all aspects of the skin prep commercial plan and be responsible for execution of future product launches. This role will also support and drive cross-functional business team alignment to ensure success of the skin prep portfolio in the US.
Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.
Job Description
BD Interventional's Surgery worldwide business unit, located in Rhode Island, is a leading developer, manufacturer, and marketer of innovative, life-enhancing medical technologies. Our Surgical Solutions Platform delivers a growing line of infection prevention, wound irrigation, and enhanced sealants and hemostats, to complement surgical techniques across specialties and to advance surgical outcomes for the customers and patients we serve.
The Associate Director reports to the Director of Marketing, US region, for the Surgical Solutions platform. This position is responsible for executing the Skin Prep protect and grow strategy with a focus on competitive offense strategies and commercial and partnership programs including distribution programs, digital marketing, tradeshows and targeted segmentation and messaging. The Associate Director will also drive and influence cross-functional teams to develop and implement infection prevention enterprise messaging and evidence generation. This position is also responsible for short- and long-term forecasting, as well as implementing strategies to further grow a mature business by understanding customer needs, analyzing the competition and developing differentiated positioning and will execute multi-year business plans to produce maximum sales, growth and profitability, both individually and through the leadership of the team. In addition, this role will be responsible for launching new technologies to sustainably differentiate our portfolio in the US.
Primary Responsibilities:
Develop positioning and executional strategies that will drive competitive and market conversion to BD's skin prep solutions. This includes defining customer segmentation, value offer, pricing strategy, competitive positioning, promotional and communication programs, and the development and execution of strategic and tactical marketing plans.
Oversee all product management duties for the skin prep portfolio, including forecasting, financial planning, pricing, product lifecycle management, channel management and promotional activities.
Manage, coach and develop team members.
Manage new product launches through standardized processes for communication, commercialization strategies and tracking metrics. Ensure effective planning and training to support the launch
Anticipate and identify evolving market conditions and needs, develop, and implement plans which direct short- and long-range goals and product requirements.
Define and lead development of the value story including marketing claims, and clinical and economic evidence.
Serves as a product and procedure expert to provide technical support to sales force, and assist in training, meetings, and conventions.
Demonstrates strong business and marketing acumen to conduct market assessments and provide strategic recommendation.
Conducts market research to advise assessment of market opportunities and test value propositions from both the clinical and economic perspectives.
Collaborates with innovation team on new market and product opportunities.
Acts as the liaison between Marketing, Medical Affairs, US Support / International Sales, R&D, Quality, Regulatory, Manufacturing, and other cross-functional teams.
Actively encourage and support a positive culture within the Surgical Solutions Platform.
About You:
Minimum bachelor's degree required. MBA or advanced degree preferred.
Minimum 9 years of experience in medical device marketing, sales, medical education, or engineering required with proven marketing capability including, but not limited to, upstream, downstream, market development, marketing communications and branding.
Strong coaching skills with a growth mindset to achieve organization success, and influence without authority skills.
Demonstrated track record of driving for results, a strong sense of urgency and commitment to achieving goals.
Demonstrated ability to lead cross-functional initiatives.
Exceptional oral and written communication skills.
Strong financial analytic and critical thinking skills
Strong customer focus including value proposition development, needs identification, training development, experience in the field with sales force and customers, and a bias towards responsiveness
Ability to use sound, independent reasoning and judgment to establish work priorities and identify ways to optimize project timelines and to mitigate project risks/delays
Ability to effectively balance multiple competing priorities in a fast paced, high-growth environment
Demonstrated ability to independently identify, prioritize and successfully advocate for and execute opportunities that drive high growth or improved business performance
Primary Work Location
USA RI - Warwick/IL - Vernon-Hills
For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.
To learn more about BD visit https://bd.com/careers
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
