HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company's iconic brands are Hanes, the leading basic apparel brand in the United States; Bonds, which is setting new standards for design and sustainability; Maidenform, America's number one shapewear brand; and Bali, America's number one bra brand. HBI employs 48,000 associates in 29 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products.
The Brand Marketing Analyst will support the marketing department in developing, analyzing, and optimizing brand strategies for the apparel company. This position is responsible for gathering and interpreting data to provide actionable insights that drive marketing decisions and enhance brand performance. The analyst will work closely with cross-functional teams to measure campaign effectiveness, track brand performance, and ensure data-driven marketing initiatives. The ideal candidate is detail-oriented, highly analytical, and passionate about data-driven marketing.
Responsibilities
Analyze brand performance data: Gather and interpret data related to brand performance, including sales trends, market share, and consumer behavior, to inform strategic decisions.
Support campaign analysis: Provide insights into the effectiveness of marketing campaigns and suggest improvements based on data analysis.
Monitor competitive activity: Track and analyze competitor marketing activities, trends, and performance to identify opportunities and threats.
Create marketing reports: Generate and distribute regular reports on key performance indicators (KPIs) for marketing initiatives.
Conduct market research: Collaborate with market research teams to gather data on consumer trends and preferences and incorporate findings into marketing strategies.
Assist in budget tracking: Monitor and report on marketing spending, ensuring efficient allocation of resources.
Collaborate with cross-functional teams: Work closely with brand managers, digital marketing, and sales teams to align data insights with broader business goals.
Optimize marketing processes: Identify opportunities for improvement in data collection, reporting, and analysis to increase the effectiveness of marketing strategies.
Support digital marketing efforts: Contribute to the analysis of digital marketing performance, including website traffic, social media engagement, and online campaigns.
Minimum Education/ Experience
Bachelor's degree in Marketing, Business, Statistics, or a related field.
1-3 years of experience in data analysis, market research, or brand marketing.
Preferred Education/ Experience
Master's degree in Marketing, Business Analytics, or a related field.
3+ years of experience in brand marketing analysis, preferably within the apparel or fashion industry.
Specific Skills or Experience Required
Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
Proficiency in Microsoft Excel and data visualization tools such as Tableau or Power BI.
Experience with marketing analytics platforms like Google Analytics, CRM tools, or social media analytics.
Strong communication skills to present data and insights to stakeholders.
Detail-oriented with excellent organizational skills.
Job Specific Competencies
Data Analysis: Expertise in analyzing complex data sets and providing clear, actionable recommendations.
Market Research: Ability to gather, analyze, and interpret market research data to inform brand strategies.
Strategic Thinking: Strong understanding of how data can inform marketing strategy and decision-making.
Attention to Detail: Ability to identify and correct data anomalies to ensure accurate reporting.
Collaboration: Ability to work effectively with cross-functional teams to align marketing strategies with business objectives.
Core Competencies
Data Fluency
Written/verbal communication and listening
Strong interpersonal and relationship skills
Teamwork and collaboration
Results orientation
Adaptability
Core Values
Play to Win - We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it. We will break with the past when necessary to move forward.
Act Like Owners - We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement. We're willing to sacrifice in one area if that leads to our overall success.
Do What's Right - We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place.
Create Opportunity for All - With success comes opportunity. Everyone is respected and included. We provide opportunities for all associates to reach their Full Potential.
This position requires full COVID-19 vaccination. Applicants may request exemption from the vaccine requirement for medical or religious reasons by contacting HBI_TA@hanes.com.
To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status.
EOE/AA: Minorities/Females/Veterans/Disabled.
Applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly by:
