The Marketing and Sales Enablement Manager is responsible for overseeing the processes, tools, and data that enable the sales team to operate efficiently and effectively. This role ensures smooth day-to-day operations, identifies opportunities for improvement, and drives sales performance through process optimization, and cross-functional collaboration. The Marketing and Sales Enablement Manager works closely with Sales, and Marketing teams to streamline sales processes, enhance forecasting, and maintain CRM systems. This manager will also lead a team who support all the sales collateral and creation of RFP/RFI, presentations and QBRs and target identification.
Responsibilities
Analyze current sales processes and recommend improvements to increase productivity and efficiency.
Develop and implement sales workflows, playbooks, and best practices.
Work closely with the sales team to ensure compliance with sales processes and policies.
Manage the CRM system (Salesforce, HubSpot, etc.), ensuring data accuracy, consistency, and reporting capabilities.
Train the sales team on CRM usage and other sales tools.
Identify and implement new tools or systems to improve sales performance and reporting.
Work with sales team to capture and manage customer segmentation strategies to ensure the sales team is targeting the right customer groups.
Collaborate with sales and marketing to align messaging, outreach, and resources based on customer segments.
Develop and maintain regular reports, dashboards, and KPIs to track results of campaigns, sales events, & CRM Usage report
Manage the coordination of the creation of sales enablement materials, tools, and resources to help sales reps succeed.
Work with marketing to ensure alignment on lead generation, qualification, and content needs.
Support onboarding and training for new sales hires.
Collaborate with sales and marketing teams to identify and target key sales events to optimize lead generation efforts.
Coordinate pre-event planning, ensuring sales team preparation and targeted outreach strategies for events.
Track and analyze event performance to evaluate lead quality and conversion rates, optimizing future event strategies.
Develop post-event follow-up processes to maximize conversion of event-generated leads.
Act as a liaison between Sales, Marketing and other teams to ensure alignment and operational efficiency.
Ensure smooth handoff of leads between marketing and sales, and sales and customer success.
Continuously review and improve internal processes to optimize efficiency and effectiveness.
Lead or participate in special projects related to system improvements, process automation, or sales strategy.
Lead team to Leverage tools and analyze key company and contact attributes to implement and manage lead scoring systems, ensuring the accurate identification of high-priority targets for nurturing and engagement.
Qualifications
Strong project management and problem-solving skills
Strong analytical and problem-solving skills with a data-driven mindset.
Strong leadership skills with experience in managing vendor relationships, cross-functional collaboration, and project management.
Excellent project management skills and attention to detail.
Experience with customer relationship management and marketing automation tools preferred.
Ability to engage and communicate effectively with cross functional teams such as sales, operations, and leadership teams.
Strong analytical skills with experience in lead scoring and data-driven decision-making.
Proficient in sales reporting and CRM tools.
Strong verbal and written communication skills.
High level collaboration skills to work with other departments within the organization. Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Bachelor’s degree in marketing, business, or similar field required. 1 year of relevant experience may be substituted for each year of education required.
3+ years of experience in sales operations, sales management, or a related field.
Proven experience managing CRM systems (Salesforce, HubSpot, etc.).
Strong knowledge of sales processes, forecasting, and pipeline management.
Competitive Compensation
Covenant’s compensation philosophy’s intent is to use a competitive total compensation strategy to determine the current market value of a position while also considering individual factors such as performance in current position, time in seat of current position, experience, level of responsibility/accountability, and longevity with the company. The system will be objective and non-discriminatory.
Pay Range: $64,534.65 - $101,269.75
Pay Grade: 10
Benefits
401(k) match, Serious Health Condition Pay
Full Health Benefits Package
Medical, Dental, Vision, Telemedicine, Short & Long Term Disability, Health Savings Account, Life Insurance
Paid Time Off
Cultural Perks
Casual Dress, Tuition Reimbursement, Employee Discount Program, Dependent Care Flexible Spending Account, Adoption Assistance and Employee Assistance Program
Covenant Logistics is an Equal Opportunity Employer
