Position Title: Associate Vice President of Digital Marketing & eCommerce - Hybrid - Cardio Partners
Req ID: 4785
Location: Dublin, Ohio
Remote: Hybrid
Job Description
Overview
The Cardio Partners Associate Vice President of Digital Marketing & eCommerce is responsible for shaping and executing the overarching vision and strategy to drive digital transformation, customer engagement, and eCommerce sales growth.
Cardio Partners, a division of Sarnova, is a national leader in emergency prevention and an ardent advocate in the fight against Sudden Cardiac Arrest (SCA). Cardio Partners offers complete cardiac solutions to our customers including equipment, consultation, end-to-end training, and program management. As an authorized master distributer of all FDA-approved defibrillator devices, the company provides customers the best-in-class value for new and recertified equipment. Customers’ emergency preparedness needs are met via Cardio Partners’ nationwide CPR training courses and state-of-the-art program management services.
Hybrid Position: M&F remote, T-Th office based
Responsibilities
Summary:
The Associate Vice President of Digital Marketing & eCommerce is responsible for shaping and executing the overarching vision and strategy to drive digital transformation, customer engagement, and eCommerce sales growth. This leader will evaluate and recommend investments and initiatives to advance eCommerce, develop business cases, and lead marketing plans focused on revenue generation. With a focus on data-driven decision making, this role identifies opportunities for innovation and expansion, leveraging data and analytics to study traffic, trends, customer touchpoints, and pain points to optimize the digital customer experience.
Organizational Impact:
We are on a mission to be the best partner for those who save and improve patients’ lives. As the AVP of Digital & eCommerce, you will be on the front lines in the fight against SCA (sudden cardiac arrest). Your work will fuel the commercial engine that drives awareness and expands the market in this critical segment of healthcare. Along with your team, you will drive products, programs, and services into a quickly growing field, and you will truly make a difference in this important, life-saving work.
Essential Duties and Responsibilities:
Develop and articulate the long-term and short-term digital and eCommerce strategy to support profitable growth across multiple storefronts
Set major objectives for the digital function within the broader corporate framework and oversee policy development within digital marketing and eCommerce departments
Prioritize and plan technical projects to enhance the customer experience, introduce new e-commerce features, and improve digital channel performance
Use data and analytics to monitor traffic, trends, and customer touchpoints, uncovering new avenues for innovation and revenue growth
Develop and assess business cases for eCommerce initiatives, driving the adoption of best practices in conversion optimization, trend analysis, and strategic planning
Collaborate with stakeholders across the organization to optimize digital marketing channels, drive customer engagement, and identify growth opportunities
Directly manage the digital marketing and eCommerce teams, including overseeing recruitment, training, and performance management
Manage departmental budgets and resources to ensure alignment with company objectives
Utilize business intelligence and customer insights to drive engagement and conversion
Manage resources efficiently, ensuring quality standards are met
Skills/Experience Required:
Bachelor’s degree in Marketing, Information Technology, Business Administration, or a related field is required, advanced degree such as an MBA or a Master’s in Digital Marketing, eCommerce, or Data Analytics, is preferred
Minimum of 10+ years of experience in digital marketing or eCommerce, with a strong track record of strategic leadership and measurable success
Comprehensive knowledge of digital marketing strategies and techniques, including a solid understanding of customer acquisition and retention strategies, digital branding, and customer experience optimization in B2B and B2C environments
Extensive experience leading digital transformation projects and developing integrated digital strategies that yield measurable improvements in customer engagement, conversion, retention, and revenue generation
Comprehensive knowledge of eCommerce software, business intelligence tools, AI tools, and digital marketing channels
Customer-centric orientation and an appreciation for understanding the end-to-end online customer journey
In-depth understanding of eCommerce platforms (such as Shopify, Magento, or Salesforce Commerce Cloud) and digital marketing channels (e.g., SEO, SEM, email marketing, social media, and content marketing)
Proficiency in business intelligence tools (such as Google Analytics, Adobe Analytics, and Tableau) to analyze metrics and make data-driven decisions is essential
Knowledge of CRM systems, marketing automation platforms, and conversion rate optimization tools
Strong leadership, decision-making and interpersonal skills
Ability to motivate, lead and communicate effectively with a team
Critical thinking and analytical skills to solve problems efficiently
Ability to adapt to changing environments and manage multiple tasks
Keen sense of ethics, confidentiality, and integrity
Sarnova is an Equal Opportunity Employer. We offer a competitive salary, commensurate with experience, along with a comprehensive benefits package, including 401(k) Plan. EEO/M/F/Veterans/Disabled. Our mission is to be the best partner for those who save and improve patients’ lives. Excellence in delivering upon our mission is dependent upon having a diverse team that is empowered to bring their full, authentic self to work each day. We strive to create a workplace that reflects the communities we serve, and we are passionate about creating an inclusive workplace that promotes and values diversity.
