The Associate Director of Downstream Marketing will lead the marketing efforts for all products within the PI Oncology Interventional Radiology Franchise. This role is crucial for executing effective marketing strategies, tactics, and promotional programs to meet the business objectives. Reporting to the Director of Global Marketing, the Associate Director will lead a team dedicated to both short-term and long-term growth strategies in the US and global markets for products such as Ports, Biopsy, and Drainage catheters.
Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.
The Associate Director of Downstream Marketing will lead the marketing efforts for all products within the PI Oncology, Interventional Radiology franchise. This role is crucial for executing effective marketing strategies, tactics, and promotional programs to meet the business objectives. Reporting to the Director of Global Marketing, the Associate Director will lead a team dedicated to both short-term and long-term growth strategies in the US and global markets for products such as Ports, Biopsy, and Drainage catheters.
Responsibilities
Develop and implement comprehensive marketing strategies and tactics for the Interventional Radiology product portfolio.
Lead and mentor a team focused on the downstream marketing of Ports, Biopsy, and Drainage catheters, ensuring alignment with business objectives.
Oversee all aspects of advertising and promotion, including new product launches, digital marketing strategies, educational initiatives, and market research activities.
Collaborate with cross-functional teams including sales, finance, regulatory affairs, quality assurance, clinical/medical education, legal, supply chain, and operations.
Manage and optimize marketing budgets, ensuring effective resource allocation and ROI.
Analyze market trends, customer insights, and competitive landscape to inform marketing strategies and identify opportunities for growth.
Analyzes financial results against established budgets and annual projections.
Ensure effective planning and training to support product launches.
Collaborates with innovation team on new market and product opportunities.
Qualifications
Bachelor's degree required; MBA preferred.
7-10 years of experience in marketing, with a focus on healthcare or medical devices.
Experience managing and developing direct reports required.
Proven track record in developing and executing successful marketing campaigns and product launches.
Excellent interpersonal skills and ability to effectively communicate at all levels of the organization.
Ability to effectively balance multiple competing priorities in a fast-paced environment.
Proven ability to identify, prioritize, advocate for, and execute opportunities that drive growth or enhance business performance.
Displays strong customer focus, including the development of value propositions, identifying needs, creating training programs, and experience working with the sales force and customers.
Strong analytical skills and the ability to leverage data for decision-making.
Ability to travel 20% of the time.
For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.
To learn more about BD visit https://bd.com/careers
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
