As the E-Commerce Product Owner, you will be responsible for leading the development and optimization of consumer-facing eCommerce platforms, focusing on enhancing the checkout experience to maximize conversions and customer satisfaction. This role oversees the entire product lifecycle, from strategy to execution, ensuring platforms meet customer needs and drive revenue. With a mix of technical expertise, business insight, and project management skills, the eCommerce product owner will coordinate cross-functional teams-including UX/UI, engineering, analytics, and marketing-to deliver seamless, efficient, and delightful user experiences.
Essential Duties and Responsibilities:
Define the eCommerce product vision, strategy, and roadmap, aligning it with business objectives and focusing on enhancing customer experience to drive conversions and satisfaction.
Lead discovery sessions, gather requirements, and create detailed documentation, including use cases, system diagrams, data flow diagrams, and mock-ups.
Develop and implement revenue growth strategies, focusing on improving conversion rates, increasing order value, and driving customer retention.
Act as a bridge between business and technical teams, ensuring requirements are clear, solutions are feasible, and maintain communication throughout the project lifecycle.
Coordinate with internal stakeholders, including IT, Engineering, Marketing, Merchandising, Operations, and Legal, to align product development with business needs.
Collaborate with UX/UI, engineering, analytics, and marketing teams to develop and implement user-centric features and optimize the website experience and checkout process.
Analyze site performance and user behavior, using A/B testing to improve platform effectiveness, optimize sales, and enhance site performance.
Monitor market trends and competitors to keep the platform innovative and competitive
Key Performance Indicators (KPI's):
Product Strategy Ownership: Define and lead the vision, strategy, and roadmap for the eCommerce checkout experience. Prioritize initiatives based on customer needs, business impact, and technical feasibility.
Conversion Optimization: Identify and implement improvements in the checkout funnel to reduce cart abandonment and increase conversion rates, leveraging data analysis, customer feedback, and A/B testing.
Customer Advocacy: Ensure a customer-centric approach throughout the product development process by conducting user research, gathering feedback, and prioritizing features that enhance customer satisfaction.
Stakeholder Communication: Regularly communicate product vision, strategy, and progress to leadership and stakeholders, promoting alignment and transparency within the organization.
Industry Trend Awareness: Stay current with industry trends, best practices, and emerging technologies in eCommerce, payment solutions, and checkout experiences to drive ongoing innovation.
Requirements
Required Skills / Experience / Competencies:
5+ years of product management experience, with a strong focus on eCommerce checkout, payments, or related areas
Bachelor's degree in Analytics, Business, Marketing, Computer/Data Science, or a related field
Experience with Agile methodologies and tools such as Jira and/or Wrike
Proven track record of driving significant conversion improvements in eCommerce or a similar environment
Strong analytical skills with experience in data-driven decision-making, A/B testing, and familiarity with analytics tools such as Google Analytics, Qualtrics, Bloomreach, etc
Exceptional ability to lead cross-functional teams and work collaboratively in a matrixed environment
Ability to solve problems
Initiative to drive activity and get things done
Ability to meet frequent project deadlines
Ability to work in a fast-paced environment of continuous improvement
Excellent communication and presentation skills, with the ability to articulate complex concepts to both technical and non-technical stakeholders.
Effectively communicate in English orally and in writing
Work Conditions:
Other duties, responsibilities and activities may change or be assigned at any time with or without notice as assigned by the Manager. The job description does not constitute a contract of employment and the position remains at-will.
Dwyer Instruments LLC. is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, and protected veteran status, status as a qualified individual with a disability, marital status, pregnancy, sexual orientation, ancestry, genetic information, or any other characteristic protected by law
