Introducing an exciting opportunity to lead the sales and marketing efforts for Signia by Hilton San Jose ! We are searching for an innovative and results-driven Director of Sales & Marketing who can elevate the hotel's presence in the Silicon Valley market. This leader will spearhead strategies to grow group, transient, and leisure segments while crafting unique brand initiatives that resonate with guests and drive revenue. As part of Hilton's exclusive Signia brand, this role offers a dynamic environment to influence the region, collaborate with a passionate team, and leave a lasting impact.
As the Director of Sales & Marketing, you will be responsible for overseeing commercial strategies for your hotel. Your goal is to improve the performance of the asset by connecting strategy and business processes.
Hilton's Commercial Services organization is comprised of team members driving our sales, revenue, marketing, catering, and events management, call centers, and analytics functions. These functions are the core of Hilton's "commercial engine" and are essential to Hilton's ability to drive profitable growth.
What will I be doing?
The primary responsibilities of this position are to design, develop, and deploy business strategies that are creative, dynamic, and impactful for the Americas and lead the Hotel Sales and Marketing process. Key deliverables for this role are to move the business analytics, processes, including cadence of activities to a "predictive and prescriptive" approach to drive performance. This includes but is not limited to, development and communication of commercial strategies and standards through a structured cadence and analysis of company revenue performance against established goals.
In this role, you will facilitate the delivery of the Americas Commercial Operating Model and should possess strong leadership, communication, and networking skills.
Strategy:
Produce your hotel's Annual Multi-Year Commercial Strategy Plan, in partnership with on-property leaders and regional support
Connect the performance needs for the hotel with the solutions designed by the Hilton enterprise, in each key segment your hotel serves
Direct accountability for setting the strategy and delivery of your hotels revenues including group rooms, banquets, catering, business transient and leisure transient
Work with Commercial Leadership to ensure that Business Review Guidelines (current to + 5 years) and Group Pricing & Rate Quotation Strategies are in place to maximize all pricing components of sales and catering opportunities and achieve positive group market share
Support hotel B2B marketing, digital marketing, social media, public relations and communications activities. Guide the e-Commerce teams to ensure online hotel content is accurate and effective
Work with Commercial Leaders to establish optimal business mix, review and validate revenue forecasts to improve accuracy while developing strategies for different demand periods, and review and approve retail and group pricing strategies
Work with fellow Executive Committee members to ensure profits are maximized in line with GOP and EBITDA targets
Develop and execute departmental expense budget and forecasts
Develop and maintain detailed and real-time knowledge of all competitor and market activity
Responsible for the execution of the Sales and Catering Sales annual SIP (Sales Incentive Program)
Leadership:
Lead weekly, monthly, and quarterly Sales & Marketing Optimization Process for hotel. Convert the outcome of the optimization process into actionable business strategies and articulate those strategies
Contribute to annual Commercial Cadence communication regarding current realities of performance and performance drivers on a monthly, quarterly, and semi-annual basis
Consistently conform to Hilton brand standards and corporate identity and utilize all communication tools
Responsible for recruiting and retention of all sales and marketing roles
Lead, engage, and develop team members, including ongoing performance development and Career Development Plans
Conduct performance review for all direct reports and provide feedback for dotted line reports, including but not limited to:
Group Sales
Business Transient Sales
Leisure Sales
Catering Sales
Marketing
Facilitate and lead in a culture that is aligned with Hilton's DEI and ESG enterprise goals
Ownership, Customer, and Stakeholder Relations:
Own performance and commercial activity reporting for each of your hotels (i.e., performance status communication and response plans)
In concert with AVPs, Regional Commercial Director and General Manager(s), present commercial strategies to key business partners and ownership groups. Ensure transparency, relevance, and timeliness in articulating the commercial performance targets, and potential gaps or upside (strengths & weaknesses)
Liaise with Hilton Worldwide Sales, regional support and brand teams
Build strong relationships with CVB, community influencers and 3rd party travel partners
High level of engagement with customers from all sales segments
Support of team's high-impact site visits and pre-convention meetings
Support of sales managers sales travel into feeder markets
What are we looking for?
To fulfill this role successfully, you should demonstrate the following minimum qualifications:
Hotel Sales, Catering or Marketing Experience
Leadership management Experience
Ability to travel
Experience in hotel management, or related industry, essential
Highly professional presentations and communication (oral and written) skills
Proficiency with standard Microsoft Office
Ability to perform critical analysis
It would be helpful in this position for you to demonstrate the following capabilities and distinctions:
Four-year college degree preferred
Adaptable experience with business strategy, business planning, and business plan development
Ability to speak multiple languages
Multiple Brand experience
Since being founded in 1919, Hilton has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. Specifically, we look for demonstration of these Values:
Hospitality - We're passionate about delivering exceptional guest experiences.
Integrity - We do the right thing, all the time.
Leadership - We're leaders in our industry and in our communities.
Teamwork - We're team players in everything we do.
Ownership - We're the owners of our actions and decisions.
Now - We operate with a sense of urgency and discipline
In addition, we look for the demonstration of the following key attributes:
Quality
Productivity
Dependability
Customer Focus
Adaptability
What will it be like to work for Hilton?
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands . Our vision "to fill the earth with the light and warmth of hospitality" unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!
The annual salary range for this role is $190,000.00 - $200,000.00 and is based on applicable and specialized experience and location.
