The Senior Manager BU Innovation is responsible for management of the business activities related to innovation for the brands categories they are assigned and has total responsibility to deliver an innovation pipeline. This role develops long and short-term strategies new product and package ideas and go-to-market approaches that will achieve corporate growth through innovation and deliver on profit volume and share objectives. The role also directs the activities of innovation and consulting agencies as appropriate. This position will lead and train innovation direct report s with various levels of experience and must also influence senior leaders from the BU Channel Marketing R&D Culinary Insights Supply Chain Operations Finance and Strategy to successfully drive future growth. He/She must have a deep understanding of innovation success factors and be a forward thinker problem solver and proven collaborator challenging the status quo to support strategic decisions. He/she must have a strong knowledge base of innovation marketing consumer insights business brand strategy and P&L management.
Duties and Responsibilities:
Develop and implement the innovation pipeline and innovation strategies feeding the long range and annual plans for assigned categories reflecting overall corporate and business unit goals.
Lead development and execution of product and packaging innovation projects including concept development feasibility validation product and packaging R D business proposal and approval project execution customer sell in and tracking of in-market performance.
Work in our innovation project management packaging and specification systems to advance projects with the cross functional team.
Act as liaison with all other corporate functions to ensure business initiatives receive necessary focus.
Creatively identify opportunity areas for growth by effectively using syndicated research and trend data primary market research and competitive intelligence
Develop meaningful consumer positioning for all innovation product lines that creates added value versus competitive and effectively communicate product advantages to consumers.
Work collaboratively with insights R D Channel Marketing and the BU to identify new ideas build research and development plans screen ideas and food and optimize our innovation offerings to meet consumer operator needs and have a clear POD vs. our competitors.
Work collaboratively with insights and R D to identify new ideas build research and development plans screen ideas and food and optimize our innovation offerings to meet consumer needs and have a clear POD vs. our competitors.
Work together with the sales and channel marketing organization to understand and integrate operator and or distributor strategies into innovation pipeline.
Proactively work with these partners to on innovation forecast accuracy maximization of opportunities and development of plans to deliver against JBP objectives.
Build relationships with external innovation agencies and other suppliers in the development and implementation of marketing strategies and programs.
Manage direct report s training on innovation process and overseeing projects they own to ensure they stay on time and on track and any issues that arise are resolved successfully.
Leverage synergies across retail and foodservice channels to maximize idea scale. Act as an expert and advisor to other Tyson Innovators.
Partner with PMO organization to ensure compliance with Stage gate process design and supporting systems.
REQUIREMENTS:
Education: Bachelor s Degree required; MBA or BBA preferred
Experience: 5-7 years CPG brand management experience marketing and/or related field; experience in developing innovation preferred
Communication Skills: Strong communication and presentation skills are required.
Special Skills: A highly motivated leader with the ability to devise an excellent solution in unstructured situation Proven ability to effectively manage multiple projects in a dynamic environment is required Strong collaborator with demonstrated ability to lead cross functional teams and direct reports.
Location: Tyson Headquarters Springdale, AR. Remote work NOT available
Visa sponsorship is not available for this position.
Relocation Assistance Eligible:
Yes
Work Shift:
1ST SHIFT (United States of America)
Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.
Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.
We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.
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