Posted in Other about 6 hours ago.
Location: Bernards, New Jersey
A client of Innova Solutions is immediately hiring for Data and Analytics Manager - Basking Ridge, NJ.
Position: Data and Analytics Manager
Location: Basking Ridge, NJ
Employment: Contract
As a Data and Analytics Manager, you will:
Responsibilities:
The role will be a member of CRM & Demand Gen team supporting Marketing for Business Markets retention strategy. This role will be responsible for driving loyalty strategies for business customers ranging from small business to mid-market customers. Client's CRM team will look to this individual to proactively drive bottom-up data driven recommendations as well as adapt to top-down requirements from executive leadership. This individual will provide strategic analytical support to marketing/sales leadership, program directors and marketing campaign managers to drive base strategies by
sharing data insights, deep-dives and accelerating action plans aligned with marketing opportunities. In addition, this role will be responsible for understanding Sales/Field feedback, conducting problem-solving analysis, to aid CRM communications and strategy building.
They will operate by leading peers from cross-functional teams including but not limited to: CRM Campaigns, Sales Campaigns, Sales Enablement, Database Marketing, Offer Strategy, Finance, Digital, and Data Science & Customer Analytics.
Responsibilities:
• Lead strategic analysis and insight generation to support base growth and loyalty strategies, and interface directly with Sales executive leadership to represent the BM Marketing team.
• Utilize customer analytics to develop a deeper understanding of the customer's profile, point-of-contact engagement and activity across online and offline channels. Use findings to tie behavioral data to inform audience pulls to optimize our communication strategies.
• Analyze base performance by distilling complex data sets into concise and actionable data insights. This work will be used to further refine marketing campaign strategies to drive greater value and combat churn within the BM customer base. Ability to package fact-based recommendations clearly and "tell a story" with data to leadership is critical for success in this role.
• Own executive leadership updates via scorecards on program performance as well as CRM KPI tracking & reporting. Make analytical findings available through development of Google and PowerPoint slides, Tableau dashboards, and excel reports.
What we're looking for...
You'll need to have:
• Bachelor's degree or six or more years of relevant work experience.
Even better if you have:
• A Master's degree in Data Science, Marketing or Analytics.
• Understanding of direct marketing and Sales best practices across key tactics (Email, Direct Mail, SMS, Digital, Outbound, etc).
• Understanding of key CRM and Sales platforms and systems (i.e., Marketo, Adobe Analytics Site Catalyst,
Adobe Experience Platform AEP, Pega, Adobe Customer Journey Analytics CJA, Salesforce and POS systems)
• Strong understanding of marketing analytics and campaign success measures.
• Ability to translate complex ideas and express them in concise, simple to understand ways.
• Ability to work under pressure in a fast-paced environment and multi-task across projects.
The ideal candidate will have: Data Analytics, Data Insights, Digital marketing
Qualified candidates should APPLY NOW for immediate consideration! Please hit APPLY to provide the required information, and we will be back in touch as soon as possible.
We are currently interviewing to fill this and other similar positions. If this role is not a fit for you, we do offer a referral bonus program for referrals that we successfully place with our clients, subject to program guidelines. ASK ME HOW.
Thank you!
Mohd Saqib
PAY RANGE AND BENEFITS:
Pay Range*: $70-75 per hour.
*Pay range offered to a successful candidate will be based on several factors, including the candidate's education, work experience, work location, specific job duties, certifications, etc.
Benefits: Innova Solutions offers benefits( based on eligibility) that include the following: Medical & pharmacy coverage, Dental/vision insurance, 401(k), Health saving account (HSA) and Flexible spending account (FSA), Life Insurance, Pet Insurance, Short term and Long term Disability, Accident & Critical illness coverage, Pre-paid legal & ID theft protection, Sick time, and other types of paid leaves (as required by law), Employee Assistance Program (EAP).
ABOUT INNOVA SOLUTIONS:Founded in 1998 and headquartered in Atlanta, Georgia, Innova Solutions employs approximately 50,000 professionals worldwide and reports an annual revenue approaching $3 Billion. Through our global delivery centers across North America, Asia, and Europe, we deliver strategic technology and business transformation solutions to our clients, enabling them to operate as leaders within their fields.
Recent Recognitions:
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American Cybersystems, Inc.
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