Founded in 1908, Merz is a successful, family-owned specialty healthcare company with a rich history. As a leading global aesthetics business, our award-winning portfolio of injectables, devices, and skincare products empowers healthcare professionals to enhance confidence through aesthetic medicine. Our purpose is to fuel confidence by helping people look better, feel better, and live better. We believe you do not have to choose between living life and making a living. Live your best life with Merz Aesthetics.
A Brief Overview
The Director of Consumer Insights is responsible for developing and directing strategic projects to collect, study, and utilize data aimed to understand the evolving needs of the aesthetic consumer. This role will collaborate with both Global and Regional cross-functional team members to provide actionable insights that will drive consumer-focused, data-driven decisions. The Director will also be responsible for regular monitoring of consumer/beauty trends and translating the impact to the medical aesthetic industry.
What you will do
Primary Market Research:
Leads all consumer-related primary marketing research initiatives, leveraging a range of quantitative and qualitative methodologies
Consumer Trend Outlook:
Leads the identification of emerging and long-term beauty trends and translating the relevance to the medical aesthetic market to inform future strategy
Consumer Data Analytics:
Evaluates and identifies potential consumer data platforms to aid in analytical and research objectives
Minimum Qualifications:
Bachelor of Business Administration (B.B.A.) Marketing, Market Research, Business, Economics, Psychology or other related field
7+ years Experience leading consumer insights for a mid-large global organization
3-5 years Of related CPG, beauty, or medical aesthetics experience
Experience working in a global role and/or cross-cultural competency
Technical & Functional Skills:
Strong understanding of primary market research methodologies and when/how to use each Required
Ability synthesize and translate consumer research and data into actionable insights and formulate a compelling story Required
Excellent communication and storytelling skills Required
Strong PowerPoint skills to translate data and insights into compelling presentations Required
Preferred Qualifications:
Masters Degree Business Administration, Marketing, Market Research, Business, Economics, Psychology or other related field
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
