Description: Our client is currently seeking a Business Analyst 3
Business Analyst 3
Position Description
Moma title: Senior Social Media Analytics Manager, Brand Social
As the Senior Social Analytics Manager, you will be embedded on the team. You will frame & translate meaty business questions into measurement, listening & optimization plans to extract actionable intelligence for Google. You should know your way around social & digital data platforms, have experience in all types of digital measurement, and be excited to dig in to get things done. You're a team player who brings a valuable perspective to the teams, and you are ready to define & track relevant KPIs that are tied to business outcomes. You understand social data at an expert level, and use your expertise to help answer many types of business & product related questions. You have experience managing vendors and directing their output.
Top Daily Responsibilities: (3+ bullets of the main responsibilities on the assignment)
Participate in reporting for campaigns and lead it for social efforts
Develop & produce regular social insights deliverables for products including determining content (informed by existing frameworks) and appropriate cadence
Advise and direct agency on deliverables and owned social reporting when applicable
Build, establish and maintain best-in-class social listening & analytics programs in Brandwatch and Sprinklr for both product areas
Conduct audience & category analysis using data from social media + other digital and offline sources, to inform marketing & product roadmaps and set & grade OKRs
Serve as a trusted thought leader at Brand Social & cross-functional teams for products on social
Answer ad-hoc questions from the team with social data as needed
Skill/Experience/Education
Mandatory BA/BS degree or equivalent practical experience 5+ years of relevant experience working in social media analysis & operations for global consumer brands 4+ years of general marketing experience (preferably in digital) Expert level knowledge of Brandwatch & Sprinklr Ability to influence at all levels and work effectively across functions and geographies
Desired Expert-level experience with social data tools (e.g., Brandwatch, Sprinklr) Up to date w/ latest social measurement & industry trends Proven track record of ownership over social reporting for a large global brand Experience owning complex research projects with the ability to think, plan and execute on multiple projects at once, in a fast-paced global environment Knowledge of other marketing analytics methodologies Proactive and independent: works well with minimal guidance and is excited to "take the first pass" at analysis plans or reports, without prescriptive direction
Contact: syadav06@judge.com
This job and many more are available through The Judge Group. Find us on the web at www.judge.com
