This is a remote (home office) role covering Kansas and Colorado. Candidates should be located within the area supported.
The Area Sales Manager (ASM) is responsible for the day-to-day execution of the sales strategy as both a people leader, as well as is the lead point of contact for the assigned member-owners and customers of WinField United and is accountable for providing direct coaching and leadership towards the achievement of maximum profitability and growth in all product and service categories.
Additional responsibilities include: develop and maintain long-term relationships with CEO's, General Managers, Agronomy Managers, and other key sales leaders. These relationships should translate into the owners being equipped to meet the needs of the grower of tomorrow, as well as ensures the Account Plans are robust and meaningful and are inclusive of basic manufacturer alignment and direction.
Responsibilities :
35% Leverage Talent
Direct coaching of field staff with the assigned territory
Attract, develop and manage sales team. Identify rotational opportunities and provide regular and ongoing feedback to retain critical talent.
Set reasonable sales targets to be achieved, ensure alignment and hold team members accountable to meet the companies key strategic imperatives
Align team around value proposition including brand ladder, partnered and proprietary brand strategies, patronage, pricing, digital technology and services platforms; drives owner adoption
Monitor the performance and motivate team members to meet or exceed established sales targets
Proactively communicate business unit goals and objectives
Engage in employee performance calibration and succession/talent planning processes
35% Account Management
Develop and build sustained commercial relationships with CEO's, General Managers, Agronomy Managers, and other key partners and manufacturers
Partners with owners by thinking strategically and making connections across the system
Aligns and communicates internally with the Business Unit Lead and sales team
Manages and grows the WinField United and owner business by setting the sales strategy that meets both the customer and WU business needs. Leads the development, implementation, and execution of the Account Plan for each assigned owner.
Serve as liaison between SRA and the owner on issues, changes and daily management of the alignment agreements
Earn owner engagement and commitment of key programs such as Services, Acre, Edge, Catalyst, etc.
Share insights and market intelligence internally and with member-owners
Coordinates and aligns internal resources to maximize our investments with the owner network
Maximize system efficiencies with structured delivery strategy and management of return strategy.
Measures progress and resolves issues as they arise. Serves as key communicator across organization with owner related to Account Plan execution
Work with leads at SRA accounts around execution of SRA offers.
15% Solution Delivery
Earns owner commitment of key programs, services and solutions across the full WFU portfolio
Ensures a positive customer experience is delivered via WFU's structured delivery plan
Ensures the timely and successful delivery of our solutions according to the owner needs and objectives resulting in profitable sales.
Serves as an expert to owners on full portfolio of products and services to ensure they are equipped to meet the needs of the grower of tomorrow.
Drives WinField United strategies at the owner level and clearly communicates progress
Creation and execution of the business unit plan for assigned geography in alignment with overarching BU goals, alongside key retailer growth plans.
15% Channel and Business Management
Manage successful partner relationships and strategically align team with channel partners including, but not limited to: Corteva, Syngenta, Bayer, and BASF to drive overall WinField United sales growth with key owners and customers
Champion WinField United cross-functional resources including products, services and digital to drive sales growth by leveraging tools with team members
Ensure key performance indicators are monitored, tracked and achieved; this includes sales and growth targets, gross margin targets, and expenses
Job Scope
Per the Business Unit Lead, contribute to managing territory P&L
People management responsibility of sales team in assigned territory (up to 15 direct reports)
Manage sales expense and program budgets
Required Qualifications:
Bachelor's degree in marketing, communications, business management or Agricultural related field, plus 10 years of industry or direct sales or marketing experience (with customer contact) and 1-2 years of people leadership experience; or, an equivalent of 14 years of successful work experience of industry or direct sales or marketing (with customer contact) experience with 3+ years of people leadership experience
Proven sales experience: sector-specific sales experience is preferred
Proven track record of growth in value added product sales
Experience delivering customer-oriented solutions that drive positive sales results
Experience managing and leading a cross-functional team of direct and indirect reports
Demonstrated success in the development and implementation of business plans and budgets
Demonstrated success in interacting with senior level executives (internally and customer/owners)
Broad and in-depth understanding of cooperative system
Travel
40% or more travel (daily, extended hours and some overnight stays) to potential and existing customers within an assigned sales area to present company offerings, build brand awareness and coach team members
Compensation:
Base Salary: $135,000 - $202,000
Incentive Target: $60,000
Company Leased Vehicle
Medical, Dental, Visual, 401k Match, Company Retirement Contribution
About Land O'Lakes, Inc.
Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.
Benefits for most full-time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and a variety of well-being resources. Most part-time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k).
Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy.
Neither Land O'Lakes, nor its search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested.
