The US M&M'S Digital Commerce Manager will lead the strategy and execution for selling M&M'S on third-party ecommerce channels and social commerce in the US. He/she will be responsible for continuing and accelerating the growth of sales of bulk single-color M&M'S, occasion-based customized M&M'S, and M&M'S merchandise on various online marketplaces in the US (e.g. Amazon, Walmart.com, Target.com, TikTok Shop, etc.).
This role will manage the product portfolio, pricing, content, and inventory, and will partner with the Supply Chain and Digital Technology teams to ensure seamless execution. He/she will also work with our internal creative team and external performance marketing agency to drive awareness and performance of these channels.
What are we looking for?
Minimum of a BA/BS in Marketing or Business Administration required
4+ years of digital marketing experience at a similar level
Previous experience with Amazon and Walmart platforms preferred
Previous hands-on experience with Amazon Seller/Vendor Central
Ability to make business decisions using data and test-and-learn approach
Creative thinker, with strong analytical skills
Excellent written, verbal, and interpersonal communication skills
What would be your key responsibilities?
Define the strategy for ongoing rapid and profitable growth in Marketplace sales channel.
Delivering significantly sustained profitable growth via product assortment, channel expansion, pricing, promotions, and marketing.
Manage the advertising budget and optimize placements and campaigns to drive incremental sales and high ROAS, in partnership with Performance Marketing Agency.
Help oversee and coordinate inventory planning and shipments, working in collaboration with the Supply Chain and Planning teams.
Brief the Creative Team on assets required for product content and digital advertising in a timely manner and ensure required project deadlines are met.
Actively test and analyze product pages and landing pages to increase ROI and drive incremental volume.
Monitor health, performance, and resolve issues that may arise including order fulfilment and customer service.
Develop plans for key sales periods including Amazon Prime Day and Black Friday/Cyber Monday.
Track and improve digital merchandising fundamentals to drive business performance
Report on business performance weekly and monthly during sales meetings.
Regularly report on performance against KPIs (current plan and prior year) for channel.
Suggest ideas and for new products and partner with Merchandising team to bring to life.
Maintain awareness of marketplace best practices, industry trends, benchmarks, and competitive activity.
Contribute to the annual digital marketing strategy and planning processes as needed.
What can you expect from Mars?
Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.
Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
Best-in-class learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.
All applicants must have permanent legal authorization to work in the United States. Mars does not sponsor employment visas for this role. This position is not eligible for relocation benefits.
#LI-Hybrid #LI-MS1
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
