Oldcastle Infrastructure™, a CRH company, is the leading provider of utility infrastructure solutions for the water, energy, and communications markets throughout North America. We're more than just a manufacturer of precast concrete, polymer concrete, or plastic products. We're a trusted and strategic partner to engineers, contractors, distributors, specifiers, and more. With our network of more than 80 manufacturing facilities and more than 4,000 employees, we're leading the industry with innovation and a safety-first mindset.
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Job Summary
Reporting to the Marketing and Communications Manager, this position will lead the planning and implementation of over 50 regional and national tradeshows and external events for our businesses across North America. The primary function of this role includes managing and updating the overall events schedule and timely day-to-day submissions for tradeshow event deadlines for booth space, meeting space, equipment, utilities, show labor, etc. This manager's role is to own the organization and execution of each show, along with the after-show reporting and ongoing ROI evaluation. The tradeshow manager will work with marketing managers to host pre-show review meetings for sales and business leaders, at show meetings to review guidelines and expectations for tradeshow lead generation results, and post-show summary and evaluation. This role will also recommend and support the marketing budget for each committed tradeshow. The ideal candidate will have 3-5 years of successful tradeshow management experience, proven skills in communication, both written and oral, and a command and energy to motivate team members at events.
Job Responsibilities
Manage and update the overall tradeshow and event plan for our businesses
In collaboration with business and marketing leaders, develop and manage the strategy and objectives for tradeshows
Create a comprehensive tradeshow plan that includes timelines, logistics, and resource allocation
Collaborate with the marketing and sales teams to develop event campaigns that contribute to our growth and brand awareness
Provide clear, consistent, and effective communication of all programs and opportunities to stakeholders in a timely manner, including briefing documents and logistics
Develop and implement scalable processes that support communication, documentation, and follow-up
Budget management
Manage tradeshow budget
Track and report expenditures, ensuring shows stay within allocated budgets
Negotiate with vendors/partners as needed to effectively allocate tradeshow resources for maximum return on investment.
Vendor/partner management
Coordinate with external vendors for booth construction, design, and setup
Ensure all vendors are delivered on time and meet quality standards.
Establish relationships with industry associations and events/tradeshow teams
Booth design & Branding
Ensure that branding and messaging are consistent across all marketing materials and displays
Oversee the production of promotional materials, giveaways, and other event collateral.
Work with exhibit services and external vendors to ensure all necessary product, displays and relevant equipment is shipped to shows on time
Logistics Coordination
Organize shipping and delivery of materials, products, and booth assets to tradeshow sites
Arrange travel and accommodations for booth staff and commercial leaders
Promotion
Collaborate with marketing team members to promote the tradeshow and help drive quality traffic to the booth
Administer the ordering, inventorying, and distribution of branded promotional items
Develop pre/post show marketing plans- promotion and lead follow-up
Coordinate with the legal department on edits/updates to the liability insurance when necessary
On-site event management
Point of site contact to ensure all aspects of the tradeshow run smoothly
Manage booth staff and media
Create a plan for each show that includes, but is not limited to due dates, responsibilities, tasks, budgets, general information, exhibitor forms & orders, shipping information, literature and promotional materials, promotion opportunities, contingencies plans, and post-show follow up information
Plan and implement customer receptions at trade shows
Pre/Post event management and evaluation
Work with internal and external resources to gather and analyze data from each event, including lead generation, attendee feedback, overall performance
Create a detailed post-show event report to include lead follow-up expectations, opportunities, and ROI
Develop pre and post-show communication and nurture plans in partnership with the marketing and product teams
Identify and explore opportunities to work with distributors and ISR's on co-marketing campaigns with the Channel Marketing Manager
Job Requirements
Degree in Marketing/Communications
Five years of experience in marketing
At least two years of experience in tradeshows
Demonstrated event planning and event management best practices
Experience working in a fast-paced environment with a track record of successful execution of multiple events with competing priorities
Exceptional program, project, and time management skills
Highly organized, detail focused, results-driven, accountable with the ability to handle stress and last minute, urgent requests
Consultative approach to questions, concerns, and issues
Excellent budgeting, negotiation and vendor management skills
Project management skills and experience using tools such as Monday.com or Smartsheet
Excellent verbal and presentation skills
Expertise in Microsoft Office Suite
What CRH Offers You
Highly competitive base pay
Comprehensive medical, dental and disability benefits programs
Group retirement savings program
Health and wellness programs
A diverse and inclusive culture that values opportunity for growth, development, and internal promotion
About CRH
CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of large international organization.
If you're up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our official employment application. Please complete your online profile and it will be sent to the hiring manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest!
Oldcastle Infrastructure, a CRH Company, is an Affirmative Action and Equal Opportunity Employer.
EOE/Vet/Disability--If you want to know more, please click on this link.
