The experienced and driven Account Manager (you!) will partner with our Global Media Sales Team to develop media plans and optimize campaign and marketing opportunities to ensure long-term success for Global clients. This client-facing role is focused on relationship building, strategic media planning, campaign execution, and pacing/performance. The ideal candidate is meticulously detail-oriented, analytical, and a self-starter passionate about digital advertising and client satisfaction.
RESPONSIBILITIES:
Manage the Advertiser/Agency/Client relationship in partnership with the Sales Lead and operate as the main point of contact for any matters related to your campaign assignments
Effectively work with cross-functional departments such as Sales, Revenue Operations, Ad Operations, Product, Ad Insights, and Integrated Marketing
Utilize multiple internal order management systems such as JIRA, Google Ad Manager, and Operative one
Be a subject matter expert on all product and packaging offerings related to Global Media Solutions' core revenue category focuses
Support Sales Lead in strategizing product offerings for all prospecting initiatives and inbound requests
Create strategic media plans based on Client/Advertiser/Agency KPIs, inventory best practices, and proven success in past performance
Schedule and join internal brainstorming meetings with Sales and Integrated Marketing team members to review requests for proposals and provide strategic recommendations for media elements based on advertiser KPIs, budgets, and timelines
Check inventory and media plan availability across multiple order management systems
Responsible for compiling margin analysis on a product and deal level, to ensure proposals comply with company best practices for pricing and discounting requirements
Recommend product types for media pitches based on Advertiser/Agency timelines and internal deadlines for asset collection
Process all Advertiser/Agency contracts & Insertion Orders with Management and Legal team members
Activate campaign in order management systems and make sure all products are in Google Ad Manager to begin trafficking Advertiser/Agency tags and assets
Prepare and lead external Kick-off-call presentation meetings to set expectations on requirements for timely launch, which includes deadlines for assets and ad spec requirements
Ensure internal teams, such as Ad Operations, Email Marketing, and Social Media teams have the right assets with sufficient turnaround time for campaign deployment
Be the liaison with outside vendors for the creation of custom high-impact rich media units
Collaborate with Integrated marketing team members and Product team members on communication for all custom executions
Confirm campaign activation with the Advertiser/Agency by providing screenshots of Launch Decks
Monitor campaign pacing and performance in partnership with the post-sales Account Management team members and the Revenue Operations team
Host bi-weekly client-facing meetings to review campaign performance and upcoming launches
Make advertiser recommendations for optimizations or reallocations as needed and process any potential revised Insertion Orders
Responsible for sharing client-facing monthly reporting, including performance highlights when applicable
Review monthly billing with the post-sales Account Management team members to ensure campaigns are invoiced accurately
Present mid-year and end-of-year wrap decks to Advertiser/Agency to highlight benchmarks and performance to secure incremental/revenue renewals
SUCCESSFUL ACCOUNT MANAGER CANDIDATES HAVE:
Bachelor's degree with a strong academic record
Minimum of 3 years of experience in media planning (at the publisher or agency level)
Ability to multi-task across multiple projects and stakeholders
Excellent communication skills, both verbal and written
Outstanding Excel skills and PowerPoint skills are required
Responds well under pressure with the ability to prioritize and complete tasks efficiently
Operative One, Salesforce, Google Ad Manager, and JIRA experience is a plus
