As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.
Discover Impactful Work
We are looking for an innovative Global Market Development Manager to help create and implement marketing programs for a robust portfolio of single-use products.
You will work with a broad team to develop global go-to-market strategies and integrated multi-channel marketing plans to then complete tactical projects to achieve key performance indicators, revenue targets and other annual operating plan objectives.
This individual should have a strong background in B2B marketing, with shown ability to optimize marketing efforts by channel and funnel stage.
A day in the Life
Develop strategic marketing plans, including analysis of customer segments, competitor analysis, business trends, and market opportunities.
Drive demand generation for these portfolios delivering and evaluating the quality of marketing qualified leads to the technical sales teams
Develop customer personas for each portfolio segment and implement a customer segmentation program to build global audiences.
Create and implement appropriate technical marketing content across digital channels, including web, video, social media, paid search and display advertising.
Develop sales force selling tools and customer materials in collaboration with product management, R&D, and commercial teams.
Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs.
Coordinate with global functions to ensure consistency with brand profiles and company standards.
Interact with varying levels of internal and external personnel including direct customer communication, public presentation, and a team-focused approach.
Work closely with regional marketing development managers to build and implement marketing programs within their regions.
Keys to Success
Education
Bachelor's degree in Life Sciences, Marketing or related field
Experience
5+ years of marketing experience (biopharma/ biotech segment is a plus)
Experience with product area marketing plans, general knowledge of operating plans or industry practices for promoting and selling similar products
Experience developing messaging for sales and customer facing materials
Knowledge, Skills and Abilities
Ability to work in a matrixed organization.
Knowledge of the following key competencies: value proposition development, 4Ps, 3Cs and marketing mix, marketing communication, communication channels, channels-to-market, customer segmentation, voice of customer
Outstanding communication skills as well as analytical, project management and planning skills necessary
Strong business sense and customer focus
Benefits
We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation!
Compensation and Benefits
The salary range estimated for this position based in Massachusetts is $103,100.00-$142,000.00.
This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:
A choice of national medical and dental plans, and a national vision plan, including health incentive programs
Employee assistance and family support programs, including commuter benefits and tuition reimbursement
At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
Employees' Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards
