Responsible for driving and evolving the overall program strategy, managing, delivering, evolving, and rationalizing a roadmap of benefits and enhancements, and ensuring sound program rules, structure, and competitiveness. Also responsible for working with operations to ensure on-property member recognition and benefits delivery. Will manage loyalty partnerships - development, launch, and ongoing management. Will manage the Sonesta Credit Card program. Key measures of success in this role will be an increase in member engagement, reduction in CPP, increase in satisfaction scores, improved blogger and industry program ratings, new partnerships and partner engagement, increased room nights and a balanced budget.
Job Description
Program strategy, structure and overall development roadmap
Program expansion - meeting planner; cruise; kids ; lifetime
Member b enefit enhancements - e.g., cash & points; dynamic pricing ; food & beverage earn and redeem ; status gifting, etc.
Benefit delivery, consistency, and communication , measurement; optimization; rationalization
Redemption policies, hotel tiers, reimbursement policy, TCs and Cs, p rogram guide lines,
Partnerships - d evelop and activate new loyalty partnerships; manage, market, and determine impact of existing ones
Manage Credit Card program - including marketing, value proposition, partner management
Develop/manage gift card platform/partnership; other redemption programs (excl. experiences)
STP digital journeys and measurement
Manage relationships with merchant networks; determine optimal marketing dollar spend
Competitive monitoring; program recognition and reputation management
Manage key internal relationships such as customer engagement center and franchise HQ team.
Manage budget
Additional Job Information/Anticipated
Pay Range
MBA in a business field preferred
7+ years progressive experience preferred
Travel and/or loyalty experience preferred
Strong strategic thinking , marketing , and analytic skills ; critical thinker with sound business judgement
Excellent communication and interpersonal skills, with the ability to build relationships , negotiate with partners , story tell, present ideas clearly and persuasively to influence stakeholders
Ability to work in a fast-paced , entrepreneurial environment
A penchant for driving results and measuring impact
Skilled at working with numbers and developing business cases
Strong people leader, coach, mentor
Proficiency in Microsoft Office, Excel, Word and PowerPoint
I nterest in travel
Up to 144k - 176k base pay. Bonus eligible. Base pay offer may vary depending on various factors, including but not limited to job related knowledge, skills and job specific/overall experience.
Benefits
Sonesta recognizes that benefits play a vital role in helping ensure the health and financial security of employees and their families. We offer a variety of benefits to our employees including:
Medical, Dental and Vision Insurance
Health Savings Account with Company Match
401(k) Retirement Plan with Company Match
Paid Vacation and Sick Days
Sonesta Hotel Discounts
Educational Assistance
Paid Parental Leave
Company Paid Life Insurance
Company Paid Short Term and Long Term Disability Insurance
Various Employee Perks and Discounts
Hospital Indemnity
Critical Illness Insurance
Accident Insurance
Upon submitting your application, please ensure you complete a full application in addition to attaching a resume. Incomplete applications received will not be considered.
