Marketing Manager IV at The Judge Group Inc.

Posted in Other 4 days ago.

Location: San Bruno, California





Job Description:

Location: San Bruno, CA

Salary: $80.00 USD Hourly - $95.00 USD Hourly

Description: Our client is currently seeking a Marketing Manager IV



Project Overview: (Share 2-3 sentences about the BUSINESS)

Seeking a Product Marketing Manager with expertise growing and scaling Real World data (RWD) businesses. This Product Marketing Manager will help craft our Go-To-Market strategy for the following solution: Longitudinal, Participant-Centric Registries - Accelerating evidence generation with novel registry designs to create longitudinal, high-quality datasets for research

In this role, you will serve as the voice of the customer, define key customer segments, spotlight emerging market trends, report on competitor performance, and pressure-test potential product features and concepts. You will also build market sizing analyses and conduct research to build and refine our pricing strategies. You will collaborate with product and commercial leadership and bring Verily's capabilities to life through compelling and customer-oriented marketing collateral.

The right candidate will bring a "full stack" product marketing skill-set that includes generating buyer insights through primary research, conducting competitive analysis, developing differentiated positioning and messaging, building pricing models and strategies, and developing sales collateral.

You will know how to synthesize data and align product vision and roadmaps with customer and market needs. You will also bring a deep understanding of the relevant customer segments. This position reports to the Product Marketing Lead for our Verily Viewpoint & Numetric suite.



Overall Responsibilities: (Share 2-3 sentences about the POSITION):

• Through data, primary market research, customer conversations, and collaboration with internal experts, identify and refine the GTM strategy. Once you have identified this GTM strategy you will bring it to life through foundational marketing collateral including: personas, evergreen pitch decks, claims documentation, one-pagers, case studies, and more.

• Partner with commercial and product leadership to identify, test, and refine the appropriate pricing model.

• Collaborate closely with the sales team to ensure the GTM strategy and value propositions are resonating in the market, and create feedback loops to refine the value proposition and product positioning. Collaborate closely with product management to identify buyers, problems to be solved, core product features and value propositions.

• Create competitive landscape analyses, create deep-dives on core competitors, and use this data-driven approach to develop differentiated messages and advise product teams on strategies for building a differentiated solution. Partner with the Commercial Marketing teams on paid, earned, shared and owned strategies.

• Serve as marketing strategist for new product introductions and new feature releases. Work collaboratively across product, sales, and marketing teams to ensure releases are high-value, effective, timely, and reach the right audience through the right channels.



Top 3 Daily Responsibilities: (3+ bullets of the main responsibilities on the assignment)


Mandatory Skills/Qualifications:(All skills, both technical and soft, required to be successful in the role)

• Bachelor's degree in marketing, business or related field. Plus, 5-7 years experience in product marketing, strategic consulting, or product management with 5+ years in healthcare.

• Experience developing benchmarks and market claims.

• Experience developing go-to-market strategies tailored to B2B customers including pharmaceutical companies, life science companies, and data generators.

• Experience working in a new and/or swiftly evolving market.

• Roll-up-your-sleeves attitude with an ability to navigate an evolving and fast-paced environment, influence at all levels and work effectively across functions and geographies.



Non-Essential Skills/Qualifications: (Skills that would be nice to have but are not essential in the role)

• MBA preferred.

• Strong executive presence and comfort working with executive stakeholders to gather inputs, develop a point-of-view and action plan, secure cross-functional buy-in and drive execution.

• Creative and methodical problem solving: bring people together to understand needs, identify options, form hypotheses, make decisions, and learn faster through feedback.

• Results focus: prioritize, plan, coordinate, track and evaluate projects, programs and processes with a strong emphasis on learning and continuous improvement.

• Comfort with ambiguity. The ability to learn quickly, iterate, and thrive in a swiftly changing environment.


Contact: akumar19@judge.com


This job and many more are available through The Judge Group. Find us on the web at www.judge.com
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