Reports To: Director, Product Management - Cleaners
Direct Reports/Manages others: No
Hybrid Schedule: Our hybrid work environment includes two (2) remote days/week.
Rust-Oleum Corporation is a worldwide leader in protective paints and coatings for both home and industry. We offer a wide range of products including decorative fashion paints, durable industrial roof repair coatings and, of course, our famous rust-fighting formula that started it all. Now, as we look to the future, our Cleaners platform is a top priority. We are adding to our team to support our growth ambitions for our core household cleaning brands: Mean Green, Krud Kutter, Concrobium and Moldex.
This role provides the opportunity to drive assigned brands in the consumer cleaning segment with an emphasis on Mold & Mildew category.
Job Purpose
Are you a passionate brand builder? A consumer-centric marketer with an entrepreneurial spirit who is energized by creativity? This is the role for you. You will manage a strategic digital-first brand and use consumer insights, category/competitive data, and business analytics to craft and implement breakthrough marketing initiatives that create a competitive brand advantage and supports the company's strategic and financial objectives.
This position will develop brand strategy, new product innovation roadmaps, approve marketing communications, creative, and content. This position is part of the Cleaners platform and reports to Director, Product Management.
Responsibilities
Subject Matter Expertise
Deep understanding of the consumer, category, product and emerging trends within Mold & Mildew category
Experience with EPA registered products
Familiarity with eCommerce and online merchandising a plus
Brand Branding & Go-To-Market Strategy
Drive commercialization and brand activation efforts working with cross-functional departments, including Communications and Trade.
Partner with Insights team on market research and Category Management, available category reports to monitor competitive activity
Partner with Strategic Communications & Demand Generation to develop brand-building, digital-first marketing campaigns
Work closely with Sales team to align customer strategies
Work closely with platform Digital Hub on Social Strategy to build assigned brand
Product Portfolio Management & New Product Development
Own current brand performance and actionable 1-3 year business plan
Manage product line performance analysis, trends, insights and feedback to identify opportunities to promote and grow a winning brand portfolio
Build business cases including market opportunity, investments, profitability and growth projections
Manage new product launches through stage gate process
Collaborate with the Pricing team to create and maintain the pricing strategy for the product, aiming at maximizing profitability while staying market competitive
Lead insight-driven innovation to improve product range, collaborating with R&D, Operations, Sales, etc to ensure alignment with the brand strategy
Qualifications
Education: 4-year BS degree in business or engineering, with an MBA degree an advantage
Experience: 5+ years of experience in brand management with product management experience in innovation/new product development; experience in consumer goods preferred
A successful track record of driving profitable growth
Analytic and strategic thinking, with ability to digest complex information and make data-driven decisions
Strong financial acumen to analyze multiple aspects of product line performance, can successfully budget and forecast, and understand cost implications of decisions
Ability to influence both formally and informally across functions
Creative thinking and solution-oriented mindset
Strong prioritization skills, and good judgment managing time against competing demands
Empathy and good listening skills to understand audience and consumer needs
Effective verbal communication and presentation skills: clear and concise writing, executive presence and can convey important or critical messages with the desired effect
Proactive collaboration with others: able to build commitment, foster open dialogue, and supports diversity and input from all team members
Integrity, commitment, moral courage, and values-driven behavior
Ability to adapt to change and anticipate future needs
Can-do attitude and the desire to go above and beyond
From big benefits to small, we take care of our associates! After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability and business travel insurance, flexible spending accounts, EAP, stock purchases and vacation/sick days/parental leave. We also offer a 401(k) plan after three months of employment. Associates are vested in the RPM Pension plan after completing five years of service. Rust-Oleum offers 9 paid holidays and one floating holiday per year. You are also eligible to earn three weeks of vacation on an annualized basis. Our hybrid work environment includes two (2) remote days/week.
Rust-Oleum is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class.
