Requisition ID: 61253 Title: Program Marketing Manager, Associate Division: Arthrex, Inc. (US01) Location: Naples, FL
Arthrex, Inc. is a global medical device company and a leader in new product development and medical education in orthopedics. Arthrex is actively searching for an Associate Program Marketing Manager. Join our talented team at a global medical device company focused on Helping Surgeons Treat Their Patients Better.
Main Objective:
The Program Marketing Manager, Associate will support in the planning and execution of downstream marketing efforts for Arthrex Medical Education programs.
Essential Duties & Responsibilities:
Work closely with Medical Affairs leadership and Arthrex stakeholders to support the development, promotional planning, and execution for learning programs
Work closely with Medical Education leadership and Arthrex stakeholders to set priorities for promotional focus and efforts to best allocate resources
Responsible for supporting marketing plans that include targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, marketing asset development, and digital and web strategy for each learning program
Support promotional launch plans for new learning programs including key messaging, photography, videos, marketing materials, and ads
Meet regularly with cross-functional teams to discuss priorities and timelines for program promotional assets and campaigns
Provide creative direction on campaigns, marketing materials, ads, etc. and review and communicate campaign messaging and strategy regularly with the stakeholders for key initiatives
Work with Health Care Professionals (HCP) consultants to develop promotional ideas, review materials and support educational presentations to include key programs
Establish and review marketing analytics to support messaging, program focus, and promotional planning
Conduct research with surgeons and reps to review and test messaging, gain feedback on materials, and obtain feedback on key programs
Work closely with cross-functional teams to effectively move assets through the review and approval process in the MRM system
Knowledge/Skills:
Knowledge of industry practices and proficiency with digital marketing tools or software
Excellent interpersonal skills, oral, written, and business communications skills, including the ability to identify and isolate customer concerns or objections
Excellent public speaking and presentation skills
Skilled in working with diverse groups and effectively coordinates their activities to achieve desired result
Ability to prioritize and execute multiple concurrent tasks/projects on time and deliver quality results
Ability to work both collaboratively and autonomously with a strong work ethic and positive attitude
Experience:
Bachelor's Degree required, preferably in marketing or business administration
1 year of experience in product/program marketing required
Technical certifications or professional development related to product/program marketing, public speaking, or similar preferred
All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other status protected by law.
