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Job Description SummaryThe Digital Platforms Manager takes a leading role in developing digital strategy and coordinating optimal execution for organizational staff. This includes working closely with station content creators and providing best practice guidance to ensure alignment with WFDD News' principles, while also maximizing the impact of WFDD. The Digital Platforms Manager administrates all digital platforms, which not only include social media platforms, but also mobile apps, emails, website management and audio/video streaming platforms. This position will also manage all data analytics from digital platforms to guide the organization's overall digital strategy and implementation. Data analytics will be shared with program managers as guidance on best practices and to help select appropriate platforms for the organization. S/he will be responsible for generating and posting content when needed and customizing platforms so that staff can post successfully. The position will also be on call for any emergencies dealing with platform management and potential changes. This includes interfacing with developers, working with staff and digital consumers when issues arise. This position will also create necessary documentation and written guidance on the station's digital assets for staff and management.
Job Description
Essential Functions:
Digital Growth Strategy:
Develop and implement a comprehensive digital growth strategy aligned with the station's strategic priorities.
Identify new market opportunities and emerging trends to keep the station ahead of competitors in the digital media landscape.
Develop and implement a strategy for the launch, growth and maintenance of the WFDD phone app.
Leadership and Advocacy:
Serve as a key leader and advocate for our digital audience, working to bring the best of our journalism and storytelling to a broader, younger, and more diverse audience.
Collaborate with the Marketing Manager to plan and execute growth strategies and engagement tactics, while driving the digital product roadmap from a content and audience perspective.
Content Creation and Editing:
Post and schedule news and program content on Facebook, X, Instagram and/or other platforms as deemed appropriate.
Edit and post news and program content to our website following AP Style.
Assist with the management of the CMS, homepage, and mobile app to ensure up-to-date and engaging content.
Multimedia Production:
Create video, 360-degree photos, photographic, and infographic content for social media, blogs, newsletters, and stories.
Distribute audio, text, video, and visual content across platforms.
Newsletters:
Create, edit, and distribute newsletters to keep our audience informed and engaged.
Track and analyze newsletter performance to continually improve engagement and reach.
Audience Development:
Grow and measure social media and online audiences.
Analyze engagement metrics to refine strategies and optimize content performance.
Ensure effective use of digital platforms and social media for audience engagement.
Innovation and Experimentation:
Experiment with emerging technologies and social/digital platforms to develop best practices adaptable across the content organization.
Stay updated with industry trends to implement innovative strategies.
Project Management and Campaigns:
Create and manage successful digital content projects and campaigns.
Thrive in a deadline-driven environment where attention to detail and accuracy are key.
Collaboration and Communication:
Communicate effectively and work well both independently and as part of a team.
Proactively seek solutions to challenges and be an effective problem-solver.
Be comfortable with different content management systems.
Public Service Commitment:
Support the station's mission of serving the public and our commitment to diversity, equity, and inclusion.
Be punctual, reliable, and willing to occasionally work weekend and evening hours.
Other Functions:
Undertakes special projects and assignments as required.
Participate in station fundraising, both on and off the air.
Collaborates with other departments that support the Content Division.
Anchor newscasts or host on-air programs, as needed.
Required Education, Knowledge, Skills, Abilities:
A four year degree in a related field and a minimum of 2 years of experience managing social media accounts for a newsroom or media outlet or comparable experience.
Proven multi-platform leadership with expertise in SEO, data and analytics, digital design and data visualization, social strategy and engagement, curation, aggregation, and breaking news.
Strong news judgment and the ability to make editorial decisions quickly and accurately.
Proficient in editing photos, audio, and video.
Working knowledge of social insights tools and Google Analytics.
Bachelor's degree in a related field or equivalent work experience.
Excellent written and verbal communication skills.
Ability to work collaboratively in a fast-paced environment.
Experience with project management and community engagement initiatives.
Proficiency with Adobe Creative Suite.
Experience with graphic design, visual production, and editing.
Passion for the station's mission and public service values.
Familiarity with digital advertising and promotions.
Creative problem-solving skills and the ability to adapt to changing priorities.
Experience in equity, diversity, and journalism ethics.
Ability to learn quickly and be flexible.
Ability to work well both independently and in a small group.
Ability to lift light equipment (approximately 5-10 pounds).
Ability to always present and display a professional demeanor.
Ability to meet the requirements of the University's automobile insurance, including a valid driver's license.
Accountabilities:
Responsible for own work
Physical Requirements:
Sedentary work primarily involves sitting/standing; communicating with others to exchange information; repeating motions that may include the wrists, hands, and/or fingers; and assessing the accuracy, neatness, and thoroughness of the work assigned.
Environmental Conditions:
No environmental conditions
Disclaimer:
This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by the employee's supervisor.
To help provide a safe learning and living community, Wake Forest University conducts background investigations and drug screens for all final candidates being considered for employment.
Wake Forest seeks to recruit and retain a diverse workforce and encourages qualified candidates across all group demographics to apply. Wake Forest University is committed to providing access and reasonable accommodation in employment for individuals with disabilities.
Additional Job Description Time Type RequirementFull timeNote to Applicant:This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.
In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment. Wa ke Forest seeks to recruit and retain a diverse workforce while promoting an inclusive work environment committed to excellence in the spirit of Pro Humanitate. In adherence with applicable laws and as provided by University policies, the University prohibits discrimination in its employment practices on the basis of race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and veteran status and encourages qualified candidates across all group demographics to apply.
