The Marketing Specialist will provide strategic direction and implement marketing activities for the marketing department and support other departments/affiliates. This position will be responsible for executing a marketing plan, pursuit management, maintain and seek marketing data, providing direct support to market/affiliate needs associated with project opportunities, branding, events, programs and other miscellaneous tasks as needed. All activities will be performed in support of the strategy, vision and values of GBA Companies.
Key Responsibilities
Provide direction and implement marketing strategies and plans to align with marketing KPIs and company goals
Prepare and tailor content, proofing and editing requests for proposal (RFP) and qualification (RFQ) responses
Make recommendations and guidance for project pursuits to elevate our responses
Create remarkable deliverables that are high quality, unique and creative for pursuits and other marketing purposes
Produce high-end presentation materials and deliverables for internal purposes and project pursuits
Support/lead the strategy and begin coaching teams during interview preparations
Create, provide input and strategic direction for marketing collateral for business development and recruiting support
Seek information to write project descriptions, resumes, and gather photography and images to be maintained in the share drive and CRM
Maintain and produce narratives to effectively market GBA companies
Manage activities for trade show and events, including staff participation, sponsorship, coordination of giveaways, brochures and supporting entertainment, as needed
As needed, coordinate efforts for client entertainment events with our Business Development staff, as necessary including conference hospitality events and other business functions
Provide information to corporate communications team on events or projects for internal or external press releases, social media, The Grid, newsletters/e-blasts, etc
Assist or develop copy for company website, campaign emails, social media, advertising, sales collateral, articles, testimonials, etc.
Prepare, including writing, proofreading, and editing award submissions
Ensure high quality work by ensuring proper review and proofing has been completed
Approaches work proactively, takes initiative, and consistency ensures ongoing improvement
Manage and protect the GBA Companies brand
Other duties as assigned
Qualifications
Minimum of 5+ years of marketing, or related experience
Degree in marketing, journalism, communications or relevant field
Expertise with a variety of software programs, such as Adobe Creative Cloud - Photoshop, InDesign, and Illustrator
Experience with CRM, preferably Cosential
Outstanding organizational and time-management skills
Excellent communication skills, verbal and written
Consistently perform work accurately and completely, and in a timely manner
Positive attitude and timely response to feedback and employee requests
Consistently show ability to multitask and manage competing deadlines
Provide quality through attention to detail
Excellent verbal and written communication skills
Talent in presenting information concisely and accurately, with keen attention to detail
It•s More Than Just a Job•
At GBA, we are not your average engineering firm. We are about innovative and intelligent people who want to solve problems. We•re known for our technical excellence, but we bring so much more to the table. We strive to create remarkable solutions for a higher quality of life. And we are changing the industry by integrating the design and construction process with use of new technology.
Our people are intelligent, tenacious, and committed to creating high quality, imaginative projects. We•ve created an environment where we celebrate our team•s eagerness to learn and grow. From birthdays and BBQs to protecting the environment and helping families in need, GBA employees celebrate and support one another and the communities where we live, work and play. Joining our team means you•ll have rewarding opportunities that challenge and inspire you.
