The Director of Membership Marketing & Operations provides strategic direction, as well as day-to-day oversight and management of all membership development, marketing, and associated operations efforts. The Director is responsible for developing strategic and tactical plans that will invest in benefits, products, and services that provide exceptional member value, and result in sustained, measurable member and dues revenue growth. This individual is responsible for overseeing all membership marketing, including targeting & segmentation, new member recruitment, high-value engagement opportunities, and benefits to the IEEE Membership that will drive improvements in new member acquisition, engagement, member satisfaction, and retention. The Director will also be responsible for strategy, direction, and oversight of the Membership Year processes and programs, including the annual renewal effort, acknowledgment packages, vendor oversight, and other major operations efforts.
The role reports to the Senior Director of Member Experience and manages a staff team of 5 individuals.
Key Responsibilities
Strategy and Delivery (35%)
Working with the Senior Director, develop and oversee implementation of a comprehensive and data-driven marketing and membership growth strategy and tactical plan.
Develop and communicate a digital strategy and roadmap aligned with business objectives
Identify and analyze industry trends, market sizes, and conditions, as well as primary and secondary research/feedback to develop and improve targeting and segmentation, and innovate new models, programs, products, and services that will add value and improve member satisfaction and engagement.
Lead the development and oversee team execution and delivery of marketing campaigns and programs that will increase member recruitment, improve engagement and retention, and drive $32M or more in dues revenue.
Collaborate closely with internal service departments (MSD, BDRS, IT, Legal) and other IEEE OU's to innovate, develop, and effectively market programs and benefits to members and prospects.
Ensure that Region and Section membership volunteers are effectively trained and supported with the tools, materials, and recognition they need to drive grassroots efforts and contribute to MD goals.
Continuously evaluate and improve member satisfaction by conducting surveys, analyzing data and feedback, and implementing changes as needed.
Operations / Membership Year (25%)
Oversee and manage the Membership Year processes and programs, including the Annual Renewal, Acknowledgement Packages, Student and Life
elevations, and the Annual Service Deactivation, to ensure that all processes are streamlined, efficient, run smoothly, and are error-free.
Develop and implement policies and procedures to ensure compliance with organizational governance and best practices.
Ensure that all departmental activities comply with legal and regulatory requirements.
Provide oversight and direction for the day-to-day operations of both the Membership Development & the Operations / Membership Year departments, including the management of staff and vendor relationships.
Monitor and report on key performance indicators and metrics to measure the effectiveness of departmental activities and make informed decisions.
Finances & Administration (20%)
Develop and oversee the budget for Membership Development & the Operations/Membership Year departments, including dues revenue, expenses, and member counts. Oversee forecasting and tracking, working with colleagues within MGA and BFS to develop and maintain reports.
Analyze and report on the financial performance of the department, including the impact of marketing and membership growth initiatives on the bottom line.
Develop and implement financial management strategies that align with overall organizational goals.
Ensure that all financial records and reports are accurate, timely, and in compliance with organizational standards and best practices.
Oversee affiliated volunteer committees including MRRC and MBPAC, ensuring that each committee is operating according to their charter and contributing to MGA goals. Provide direct support to committee chairs and present as needed
Staff Leadership (20%)
Define and communicate measurable goals, objectives, and direction to department staff
Lead a team of 5 professionals, as well as outside vendors to effectively and efficiently achieve departmental and MGA goals.
Manage goal-setting, status, reporting, coaching, and performance evaluation of staff team members
Explore and recommend staff development programs and activities
Operate in a matrix management structure, coordinating activities of cross-functional project staff teams who report to other operation units
Other projects as required/requested by the Senior Director, Member Experience, and/or Managing Director, MGA
Education
Bachelor's degree or equivalent experience marketing, business, or a related field Req
Master's or other advanced degree Pref
Work Experience
10-15 years membership or subscription marketing, with a proven track record of developing and implementing successful marketing and membership growth strategies and plans Req
4-7 years membership operations Req
4-7 years progressive leadership roles managing staff teams Req
Skills and Requirements
Strong leadership and management skills, with the ability to lead and inspire a team of staff and manage cross-functional technical teams
Outside of the box thinker who likes to dream big, but can also transfer those ideas to practical and achievable plans. Proven experience in developing and implementing high-level strategic plans
Experience in budgeting and financial management, including forecasting, budgeting, and tracking of revenues and expenses
Deep experience in direct marketing and communications, ideally in a membership context
Strong analytical and problem-solving skills, with proven experience using business intelligence (primary and secondary research) and data to drive informed recommendations and decisions
Excellent communication and interpersonal skills, with the ability to effectively communicate with and influence staff, volunteers, vendors, and other stakeholders
Experience with CRM systems, marketing automation tools, and data analytics
Strong project management skills, with the ability to manage multiple projects and priorities in a fast-paced environment
Knowledge of industry best practices and standards in program management
Strong technical and computer skills, including proficiency in Microsoft Office and/or Google Suite, project management software, website development, digital marketing, and social media best practices
Experience in the non-profit or association industry would be a plus.
Travel 5% of the time (domestic and international).
Other Requirements:
As defined in IEEE Policies, individuals currently serving on an IEEE board or committee are not eligible to apply.
PLEASE NOTE: This position is not budgeted for employer-sponsored immigration support, this includes all persons in F (both CPT and OPT), J, H, L, or O status.
For information on work demands and conditions required for this position, please consult the reference document, "Physical, Mental, and Work Environment Standards for IEEE Positions." This position is classified under Category I - Office Positions.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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Disclaimer: This job description is proprietary to IEEE. It outlines the general nature and key features performed by various positions that share the same job classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties and qualifications required of all employees assigned to the job. Nothing in this job description restricts management’s right to assign or re-assign duties to this job at any time due to reasonable accommodations or other business reasons.
