Sanofi Specialty Care focuses on rare diseases, multiple sclerosis, oncology, and immunology. We help people with debilitating and complex conditions that are often difficult to diagnose and treat. Our approach is shaped by our experience developing highly specialized treatments and forging close relationships with physician and patient communities. We are dedicated to discovering and advancing new therapies, providing hope to patients and their families around the world.
Main responsibilities:
Senior Director, HCP Marketing, COPD will be accountable for the pre-launch development and execution of global marketing strategies and initiatives to support the global launch of Sanofi pipeline product for the treatment of COPD (Chronic Obstructive Pulmonary Disease). This product is potentially a Best-in-class and First-in-class IL-33 blocker for COPD and one of key assets driving Sanofi's ambition to become an Immunology powerhouse and a leader in Respiratory specialty care.
The position requires a highly motivated individual who is able to work independently, with a strong execution focus and a global mindset.
The role will be highly cross-functional, cross-cultural and cross-regional, and involve leveraging synergies through a strong collaboration with all Dupixent and Alliance partner.
Global HCP marketing strategy development and execution
Develop and implement the global HCP marketing strategies for the assigned new product in COPD (Chronic Obstructive Pulmonary Disease) in close collaboration with key markets for the fastest launch uptake as the First-in-class and Best-in-class anti IL-33.
Address key insights and proactively identify HCPs needs in order to establish the assigned new product as the future standard of care in COPD.
Sharpen the value proposition of the assigned new product in COPD and develop brand narratives and messages.
Conceptualize and execute the unbranded/branded campaigns including the core DSE (Disease State Education) and branded assets and tactics.
Develop and implement multichannel approaches to amplify the assigned new product's awareness and adoption, including digital strategy.
Work with Market Development and Customer engagement teams for developing the overarching KOL strategy in COPD and executing KOL (Key Opinion Leader) engagement plan.
Work with Medical Affairs and HEVA (Health Economy and Value Access) and ensure that key IEGP (Integrated Evidence Generation Plan) elements are delivered to optimize long term brand success of the assigned new product.
Input into Sci Comms planning for publication strategy and brand awareness generation, and participate in execution of the Global Franchise congress strategy.
Launch preparation and country support
Work closely with the affiliates and co-create key launch assets and promotional materials that support the success of the assigned new product in key markets.
Support key markets' launch success.
Admin and agency management
Manage work-plans and projects within budget to ensure effective execution.
Communicate closely with Strategy & Operations, and with agency partners, to ensure appropriate planning, tracking and execution of brand plan.
Communicate closely with agency partners, Marketing team and manage brand team interactions with the Review Committee for implementation of tactics.
About you
Experience:
Minimum of 8 years' experience in commercial operations: sales, marketing, sales analytics, product/project management, and/or consulting in pharmaceutical/biotech industry
Global Marketing and Key market experience (US, EU, China, Japan) preferred
Soft skills:
Strategic thinking and prioritizing capacity
Performance orientation and ability to work and deliver along agreed timelines
Demonstrated success working in a matrixed environment
Excellent organizational, interpersonal, and communication skills
Problem-solving: able to take creative approaches to problem solving and challenge the status quo where needed
Technical skills:
Global Marketing, brand strategy development and execution, new product launch
Effective project management
Understanding Healthcare system, regulations, and stakeholders
Education: Bachelor's degree in life sciences, marketing or business required, MBA preferred
Languages: Excellent English proficiency
Why Choose Us?
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
