Job Description:

Position Title: Marketing Events Specialist (Hybrid)

Requisition ID: 1197

Position Type: Full Time

Location: Brea, CA, US

Salary_Range: $26.45 To $30.42 Hourly


Description:

Company Overview

The HdL Companies help cities, counties and special districts maximize revenues through research and discovery efforts, financial and economic analysis, and provision of software that supports local government operations in a variety of important ways. We are regarded as a leader, occupying a specific niche in the financial services sector and serving more than 700 local governments nationwide. Leveraging our talented team of professionals, along with leading edge software and database systems, HdL discovery efforts have recovered over $3 billion for our local government partners.

Core Values

HdL team members individually and collectively aspire to the following core values:

Deliver Excellence In Everything – We anticipate needs and believe that delivering extraordinary service, inside and outside our organization, is key to our success. We passionately pursue excellence in everything we do.

Do The Right Thing – We always act in the best interests of our company and our clients. We are respectful, have high integrity, and are accountable for our actions.

Foster Relationships – We build lasting relationships based on trust with our teams and our clients. We value collaboration toward our common goals and inspire each other to improve and progress.

Give Generously – We give generously of our time and resources with our teammates, clients and communities. We impart information for best practices, encourage professional development, and support charitable community organizations.

Enjoy The Journey – We enjoy our journey and enthusiastically celebrate our successes. We have fun and find fulfillment working with our colleagues and clients.

Be Authentic, Grateful, and Humble – We are thankful for the success we have achieved individually and as a company and never take it for granted.

Job Summary

HdL Companies is seeking a dynamic and motivated Marketing Event Specialist to join our marketing team. The ideal candidate will have experience in event coordination and partnerships, and reporting within a B2B organization. This role will drive brand awareness, lead acquisition, and client engagement through tradeshows, events, and partnerships. This is a hybrid role to our Brea, CA headquarters.

Job Responsibilities

Planning & Strategy:

• Plan, coordinate, and execute engaging virtual and in-person events, including webinars, industry conferences, trade shows, and client events.
• Develop and implement event strategies that align with overall marketing goals.
• Handle all aspects of event logistics including venue selection, vendor management, giveaway inventory, budgeting, bookings, and post-event analysis.
• Design and execute integrated marketing campaigns related to events and partnerships across multiple channels including email, social media, content marketing, and digital advertising.
• Collaborate with cross-functional teams, including sales and business unit leaders to create compelling campaign narratives and assets.
• Utilize marketing automation tools to manage campaign workflows, audience segmentation, and personalized communication.
• Build and maintain relationships with key industry influencers, partners, and stakeholders.

Lead Management:

• Work closely with the BDR and sales team to ensure effective lead handoff and follow-up.
• Monitor and analyze the performance of events and campaigns, providing regular reports, ROI, and future recommendations on optimization to senior management.

Budget Management:

• Negotiate contracts and agreements with event vendors and partners.
• Manage and track event expenditures, ensuring all events are executed efficiently and within allocated resources while achieving the best return on investment.

Client Experience:

• Ensure high levels of customer satisfaction and engagement through excellent event experiences and communications.

Skills and Qualifications

• Strong ability to measure, analyze, and report on metrics around event performance.
• Strong project management and multi-tasking skills.
• Excellent team player with great communication and interpersonal skills.
• Creative and proactive thinker
• Knowledge of Pardot/Marketing Cloud Account Engagement and Salesforce preferred, but not required.

Education and Experience

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• 3+ years of experience in event/tradeshow coordination, preferably in B2B. Government experience a plus.

Compensation

The starting base salary for this Brea, CA position is expected to be between $26.45 to $30.42 per hour. Actual salary will be determined based on skills, experience (to the extent relevant) and other job-related factors, consistent with applicable law.

Benefits

1. Competitive Base Pay
2. Opportunity to participate in 401k
3. Medical, Dental, Vision, Life/AD&D, LTD and Employee Assistance Program
4. Paid time off for Vacation, Sick and Holidays
5. Employee Stock Ownership Plan (learn more about the HdL ESOP at: https://www.hdlcompanies.com/about/careers)

PI254031499

Salary: $26.00

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