ImOn Communications has been the LOCAL choice for high-speed Internet, cable TV, and phone in Eastern Iowa since 2007. Since then, we have expanded our network to provide fiber Internet services to more than a dozen communities in Iowa and beyond! As we grow our network, we are looking for a Marketing Campaign Strategist to join our team.
At ImOn, you will be part of a workplace that values relationships with colleagues, customers, and our community. Our culture is focused on fostering a fun and rewarding work environment where you’ll help our team create connections, one person at a time.
We are looking for an experienced, data-driven Marketing Campaign Strategist to lead the development, execution, and optimization of multi-channel marketing campaigns that drives customer acquisition and increase lifetime value of customers. As a key member of the marketing team, you will be responsible for creating comprehensive campaign strategies that align with business goals, using a mix of digital, social, content, and traditional channels.
The ideal candidate is a strategic thinker with strong analytical skills and a passion for developing innovative marketing campaigns that deliver measurable results. You will work closely with cross-functional teams to ensure campaigns resonate with target audiences and achieve maximum impact.
Essential duties and responsibilities include but are not limited to:
1. Campaign Strategy Development:
Design and implement multi-channel marketing campaigns that drive customer acquisition, retention, and support the overall business objectives.
Analyze and define target audiences, develop personas, and craft tailored marketing strategies to capture prospective customers and engage existing customers.
Leverage insights from market research, customer data, and competitor analysis to inform campaign strategy and messaging.
Collaborate with teams across content, digital, design, and sales, to develop messaging and creative assets that are aligned with brand positioning and resonate with target audiences
2. Campaign Management & Execution:
Manage the end-to-end execution of marketing campaigns, by strategically allocating resources across various marketing channels and optimizing channel performance to achieve business objectives.
Develop and implement lead generation strategies to drive qualified leads into the buying funnel, while continually optimizing efforts through a test, measure, learn framework.
Develop detailed campaign plans with timelines, budgets, and resource requirements, ensuring all deliverables are on track and within scope.
Utilize the HubSpot platform (or similar marketing automation tools) to manage and automate marketing campaigns, including workflows, email lead nurturing and lead scoring.
3. Conversion Rate Optimization:
Continuously improve conversion rates at various stages of the marketing funnel.
Implement A/B testing, analyze user behavior and make data-driven optimizations from these results to landing pages, forms and other conversion points.
4. Data & Performance Analysis:
Monitor and analyze the performance of campaigns using metrics such as ROI, conversion rates, customer acquisition cost (CAC), and cohort penetration rates.
Provide regular reporting on campaign performance, along with actionable insights and recommendations for improvement.
5. Collaboration & Communication:
Act as a key liaison between the marketing department and other teams, ensuring alignment on campaign objectives and execution.
Partner with external agencies, vendors, and platforms to execute paid media campaigns, influencer partnerships, or event activations.
Communicate campaign strategies, progress, and results to stakeholders and senior leadership through presentations and reports.
6. Budget Management:
Track and report on campaign spending, providing recommendations for cost optimization when necessary.
Requirements
We are looking for people with:
Bachelor’s degree in Marketing, Communications, Business, or a related field.
At least 4 years of experience in marketing strategy, campaign management, or related roles.
Proven ability to develop effective marketing campaigns that achieve new customer growth goals and maximize customer lifetime value.
Strong understanding of multi-channel marketing strategies, including digital, email, social media, content, and paid advertising.
Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and analytics tools (Google Analytics, CRM systems).
Experience with A/B testing and performance optimization techniques.
Expertise in data analysis, campaign optimization, and audience segmentation techniques.
Excellent project management skills, with the ability to prioritize and meet tight deadlines.
Strong analytical skills, with a focus on data-driven decision-making.
Exceptional communication and presentation skills, both written and verbal.
At ImOn, we'll hook you up. We offer our employees a full benefit package to include:
A 401k plan with up to a 4% company match.
Insurance benefits that include multiple health insurance plans to choose from, Dental insurance, free Vision insurance and Life/Disability insurance.
A robust wellness program that offers annual health screenings as well as fitness incentives.
Work/Life balance that includes several different types of paid time off such as paid holidays, vacation time, personal time, volunteer time off as well as parental leave and bereavement leave.
