Job Summary: The Director of Marketing is responsible for a proactive sales and marketing effort, generating new business and contacts as well as managing existing accounts.
Job Description:
ESSENTIAL FUNCTIONS
Establish and manage business strategy development. Define, refine, test and implement strategic plans. These activities include primary research, industry, market and competitive analysis, customer needs assessment. Define the client roadmap in the long, mid and short term.
Develop facility's business Marketing and Sales strategies and annual budget; monitor and adjust as required to stay within approved guidelines. Leverage marketing support from Corporate Office.
Maintain portfolio of management experience. Provide marketing expertise for the day-to-day management of products/services in the development pipeline. These activities include opportunity assessment, market evaluation, market research, financial evaluation, and other marketing needs.
Conduct New Business Development. Identify and evaluate specific business opportunities. Work with operations management team to identify and evaluate new markets.
Develop and implement marketing strategy. As new Company products/services or initiatives are being developed, coordinate with the operations team to develop sound marketing strategies to win in the marketplace. This will include market segmentation, value proposition development, product positioning, pricing strategy, branding strategy, and communications strategy development.
Develop a full working knowledge of the company brand and the facility operations.
Maintain awareness of safety issues, and report them immediately to your manager.
SKILL AND KNOWLEDGE REQUIREMENTS INCLUDE
Work requires general knowledge of sales and marketing principles and practices generally obtained through completion of a Bachelor's degree program in a business-related field.
3-5 years related experience and/or formal training.
Strong customer orientation and grasp of marketing fundamentals.
Computer proficiency with the ability to utilize MS Office Suite and Adobe Creative Suite.
Proficiency in Adobe Creative Suite.
Demonstrated talent for interacting with a wide variety of people.
Ability to effectively organize and coordinate multiple priorities; ability to work well as a team leader; ability to problem-solve.
Strong customer service abilities; actively looks for ways to assist customers and coworkers.
Ability to travel and work weekends when required.
PHYSICAL AND MENTAL REQUIREMENTS
Ability to sit at a desk in front of a computer for the entire work day.
Ability to stand and/or walk for an entire work day.
Reading and writing work-related documents in English.
Speech recognition and clarity, including the ability to understand the speech of customers and co-workers and the ability to speak clearly so that you can be understood by customers and co-workers in English.
Constantly communicates and receives verbal communication with other employees.
Lifting, carrying, and pushing up to 15 lbs. occasionally, up to 30 lbs. seldom.
Occasionally stoop, kneel, or crouch.
Use hands and arms to reach for, grasp, and manipulate objects.
At Giants Ridge we are looking for an experienced and visionary Director of Marketing to join our team! As the Director of Marketing you will work in collaboration with our management company while overseeing, coordinating and participating in the development of marketing strategies as well as branding activity for Giants Ridge. This is an exciting opportunity to apply your marketing and communication expertise in a 4-season resort setting!
This position has a 5-day, in-person, work week. A modified schedule or additional time may be required in order to deliver initiatives.
This is a $65,000 - $75,000 salaried position commensurate with experience.
Our team members enjoy a variety of benefits such as:
Medical, dental, vision, life, AD&D, long-term disability insurance, EAP, HSAs, FSAs and more
401(k) retirement plan with company match
Paid time off to rest, relax and recharge
Paid parental leave of up to 6 weeks for eligible employees
Ski/Mountain Perks - free passes for employees and discounts for family members
Free golf at both of our championship golf courses for employees
Employee discounts on food, apparel and accessories
Employee discounts at recreational and lodging facilities nationwide
And more!
Giants Ridge is the #1-rated family vacation destination in Minnesota. Located just north of Duluth in the heart of Minnesota's Superior National Forest, Giants Ridge is a four-season family-oriented resort offering fun and adventure for every level of outdoor enthusiast. Summer is filled with world-class golf, plus mountain biking, water recreation and more. Winter brings incredible skiing, snowboarding, fat tire biking and endless miles of snowmobile trails to explore, plus dining, shopping and much more. Spring and fall seasons are the perfect transitions to the next season of outdoor adventure.
Founded in 1917, Guest Services has worked tirelessly to earn the reputation as the premier hospitality management company and National Park Service concessionaire in the United States. Guest Services takes great care and pride in providing best-in-class services across a wide variety of client sites including luxury communities, hotels, resorts, government and business dining facilities, full-service restaurants, state and national parks, outdoor recreation, boathouses, marinas, museums, conference centers, senior living communities, health care systems, school and university dining facilities, and specialty retail stores.
Guest Services, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment and promotion without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.
OUR COMMITMENT TO DIVERSITY, EQUITY, & INCLUSION: We embrace Diversity, Equity, and Inclusion (DEI) and the richness it brings to our company. Our commitment is to provide an inclusive workplace where individuals can bring their whole selves to work, enabling them to provide the best level of service to our diverse customer base.
