This role is essential in enhancing our impact through effective, mission-driven marketing strategies. As a working manager, you will be responsible for overseeing all marketing activities while actively participating in the execution of campaigns and initiatives. As Marketing Manager, you will need to possess strong leadership skills, a passion for storytelling, and the ability to execute marketing plans that inspire and engage our donors, volunteers and partners.
Duties/Responsibilities:
Responsibilities:
Strategic Planning & Execution
Develop, execute, and manage comprehensive marketing strategies that support the organization's mission and goals.
Lead day-to-day marketing efforts, overseeing all aspects of the marketing plan while rolling up your sleeves to personally execute key deliverables.
Monitor the performance of marketing initiatives and adjust strategies in real time to optimize outcomes.
Social Media Strategy & Management
Create, implement, and manage social media strategies to increase audience engagement, brand awareness, and Mission visibility. Partner with our creative team on the content creation that will deliver on the developed strategies.
Oversee scheduling, and community management across various social platforms, while directly managing high-priority social content.
Track and analyze social media metrics, adjusting strategies as necessary to enhance performance.
Public Relations & Media Engagement
Develop relationships with media outlets and secure coverage through press releases and proactive media outreach.
Write and distribute press releases and handle media inquiries, while also coordinating interviews and media opportunities for organizational leaders.
Be responsible for all aspects of media planning and execution, ensuring seamless coordination between stakeholders and media partners.
Paid Media & Advertising
Plan, execute, and manage media buys (including digital, radio, TV, and billboards) to ensure maximum exposure and reach for campaigns.
Handle contract negotiations with vendors and ensure cost-effective placements.
Monitor campaign performance and adjust media strategies to improve results.
Content Creation & Storytelling
Develop compelling content that tells the story of the Mission’s impact, from ideation to final production.
Partner with both internal and external teams in creating multimedia assets, including photos, video, graphics, and written content, to support various marketing campaigns.
Collaborate with internal teams to gather stories from clients, donors, and volunteers and incorporate them into marketing materials.
Donor & Stakeholder Communications
Manage all communications to donors and stakeholders, ensuring consistent messaging aligned with the brand’s voice and mission.
Work closely with our marketing communications vendor to develop inserts and messages for donor gift receipts, newsletters, and updates, reflecting gratitude and highlighting the impact of their contributions.
Project Management & Collaboration
Oversee the entire marketing project lifecycle, from strategy development to execution, ensuring deadlines are met and objectives are achieved.
Collaborate with cross-functional teams, including development, programs, and external partners, to ensure marketing efforts are aligned with organizational goals.
Serve as a point person for external vendors, agencies, and media partners, managing relationships and ensuring the success of marketing initiatives.
Performance Analysis & Reporting
Track, analyze, and report on the performance of all marketing efforts, using insights to refine future strategies.
Work closely with data analysts to ensure all marketing activities are data-driven and measurable.
Prepare regular reports for leadership, outlining the effectiveness of campaigns and recommendations for improvements.
Perform other duties as required.
City Union Mission Requirements:
Be a born again, mature Christian able to clearly communicate the Gospel as opportunities arise during the workday. (1 Peter 2:21, 3:15)
Have a desire to serve the Lord through widely varied responsibilities to advance ministry to those currently homeless, and the urban poor of Kansas City, with a compassionate heart.
Agree to City Union Mission’s Statement of Ministry:
Be a genuine believer in the Lord Jesus Christ, as expressed by personal testimony and conduct.
Be a member in good standing of a recognized protestant, evangelical church for one year or more.
Have a genuine concern for the ministry of City Union Mission.
Have a minimum of one year of sobriety from alcohol and drugs and six months from tobacco.
Agree to abstain from alcoholic beverages, illegal drugs, and tobacco while employed by City Union Mission.
Have a lifestyle that is free of sexual sin as clearly defined in the Bible.
Required Skills/Abilities:
Ability to manage multiple projects while being actively involved in the execution of day-to-day tasks.
Experience with digital tools and platforms, including social media management, video production, and graphic design software.
Strong collaboration and communication skills, with the ability to work with cross-functional teams and external partners.
A passion for social causes and a commitment to advancing the organization’s mission.
Education and Experience:
Bachelor’s degree in Marketing, Communications, or a related field. A master’s degree is a plus.
4-6 years of experience in marketing, preferably in the non-profit sector, with a demonstrated ability to develop and execute marketing strategies.
Hands-on experience with social media management, content creation, and digital marketing.
Strong writing skills, with experience in press releases, donor communications, and storytelling.
Physical Requirements:
Prolonged periods of sitting/standing/kneeling, etc.
Must be able to lift 25 pounds at times.
Travel Requirements:
Ability to drive to our campuses in Kansas City and in Warsaw.
