As a Media Relations Specialist, you will be responsible for pitching stories, trends, and analysis to relevant media outlets and assisting in content research, press release creation, event support, and distribution list curation and management. You will work closely with the Senior Media Relations Specialist and key business stakeholders to develop and refine newsworthy pitches that gain relevant links and mentions for our businesses.
Job duties may include, but are not limited to:
Develop and execute targeted media relations campaigns to drive high-quality links and mentions for our organization, primarily for Mortgage Research Center (MRC) and Three Creeks Media (TCM) properties. Collaborate with stakeholders to identify compelling story angles, draft persuasive media pitches, and coordinate outreach efforts.
Collaborate with stakeholders to develop and execute on relevant pitches that capitalize on current trends and happenings, primarily for MRC and TCM properties.
Cultivate lasting, mutually beneficial relationships with reporters, editors, and online influencers.
Maintain and update comprehensive media lists to ensure accuracy and relevance. Collaborate with the Senior Media Relations Specialist to develop and implement a targeted reporter cultivation strategy that is tracked and continuously refined.
Monitor media outlets to identify and track coverage of our properties, focusing on links and mentions as directed.
Perform other duties as assigned in support of external/internal communications, excluding licensed activity.
We're looking for someone who can be passionate about their job and have fun doing it, who will deliver results with integrity, and who enjoys finding ways to enhance the lives of others every day.
We'll also want to know you can demonstrate these attributes:
Exemplary customer service skills
Excel in a fast-paced, results-oriented environment
Thrive in a highly cooperative work setting
High attention to detail
Strong communication skills (written and verbal)
Ability to meet deadlines
Ability to work across departments and across teams
Experience developing and maintaining positive employee relationships
2+ years of experience in media and/or a related field or equivalent education
Knowledge of media, including media markets, branding, and story pitching
Familiar with U.S. military, VA home loan benefit, and the mortgage industry
Highly skilled at pitching and vetting stories by phone or Zoom calls
Proficient in basic computer technologies, appropriate for an internet-based company
Regular and predictable attendance
Proficient in Microsoft Office applications, including Excel
Learn more about us on Glassdoor and our career site at vu.com/careers
Veterans United Home Loans and its affiliates are proud to be Equal Opportunity Employers committed to creating a diverse and inclusive workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, veteran status, or other legally protected classifications.
