Posted: October 28, 2024 Schedule: Full-Time | Hybrid Location: Spencer, MA 01562, USA
Job Details
Description
Join the Flexcon Team!
Flexcon Company, Inc. is a purpose-driven innovative company. A global, family-owned manufacturer of coated and laminated films and adhesives, products are used as functional components in manufactured goods and in graphics applications. Since 1956, Flexcon has supplied products for a wide range of industries including packaging, medical devices, automotive, durable labeling and more.
We are currently seeking candidates to fill a Marketing Specialist role. The Marketing Specialist will help support the development and delivery of innovative external communications strategies that build and reinforce Flexcon’s brand and reputation, position the firm as a leader in the marketplace, ensure consistent messaging, and position Flexcon as a trusted partner in the industry and community. The successful candidate is a team player, creative thinker, and self-starter with an execution-oriented mindset.
What will you do in this role?
Marketing project execution: including product collateral, messaging, product launch and communication content based on Product Management value proposition, market, competitive, and customer VOC positioning.
Customer product communication: content development, planning and coordination with product managers, commercial teams and supporting service departments to maintain strong customer communication on all matters of product change, improvement, etc.
Maintain vendor relationships to ensure that they are cost-effective and deliver quality output.
PR: Public Relations planning and coordination. Drafting & distributing press releases, scheduling media interviews, prepping support materials for interviews & events.
Support & maintain publication lists for 8 markets & corporate focus.
Experience working with marketing materials in the US, Europe & Asia a plus.
Partner with Product Managers to draft & communicate internal & external product launch communications. This includes the creation of sales tools for different audiences: brochures, sell sheets, data sheets.
Collaborate with Quality and Product Management to draft operational communications to customers. Includes working with Marketing Automation Specialist to distribute & track.
Explore and support advertising opportunities in publications that we collaborate with/contribute to.
Writing experience: able to write market copy, strategic news releases and pitches for distribution to media sources (i.e. press releases, key messages, etc.).
Partner cross-functionally within the broader Marketing team to ensure alignment across all teams.
Collaborate with web team and HR to generate appropriate social & web content. This includes optimizing existing content for SEO.
Develop innovative approaches to distribute content and promote the company
Event Coordination: fully execute logistics and organize program elements including, but not limited to: venues/locations, transportation, décor, lighting, staffing, tours, audio visual, accommodations, entertainment and speakers/presenters.
Trade Show: Champion event planning with our internal team and external vendors. This includes: show services, securing booth space, booth design, pre-show meetings, lead plan & follow-up.
Financially coordinate programs including generating purchase requisitions, review invoices and billings for payment and accuracy, as well as organizing payment through accounting.
Track and report on effectiveness of activities: Events, PR, editorial opportunities, advertisements.
Other duties consistent with the general nature and focus of the position and/or the goals and objectives of the department may be assigned.
What does it take to be successful in this role?
Communications professional with 3+ years of relevant experience
A Bachelor's degree, preferably in Communications, English, Public Relations, Journalism, or Marketing Communications
Ability to interact and communicate across a variety of stakeholder groups (technical subject matter specialists, HR, Leadership Team), with the ability to present complex information in easily understandable format and tailored to audience.
Experience managing multiple marketing projects concurrently, improving Marketing processes, developing marketing collateral, customer communications, product data sheets, sales training documentation, etc. with internal and/or external development resources.
Strong project management skills
Proficiency with Microsoft PowerPoint, Outlook and Word. Knowledgeable in all aspects of Microsoft Office and ancillary programs.
Proficiency in Adobe programs.
Highly motivated and organized.
Awareness of e-mail automation software & website analytic tools.
What’s in it for YOU?
Competitive Compensation & Annual Bonus Program
Medical, Dental, Vision, and Life Insurance
Tuition Reimbursement Program
401K Match
Casual Work Environment
Career Development Opportunities
And more!
By applying to this job and providing your mobile number, you are agreeing to receive an initial text from Flexcon, which you will have the ability to opt out of upon receipt. Message and data rates may apply. Message frequency varies.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
