Description: The Judge Group is currently seeking a Digital Analytics Specialist to support a large holding company with business in several agencies. This is a full time, direct hire positions. For immediate consideration email your resume to rkissinger@judge.com. - Robbie Kissinger
This job will have the following responsibilities:
Data Collection and Analysis: Gather and analyze customer, marketing, web, and app behavioral data to identify trends, patterns, and insights.
Digital and Campaign Optimization: Analyze digital platform and campaign performance metrics, identify opportunities for improvement, and develop actionable recommendations to increase effectiveness.
Data Visualization: Create interactive dashboards in Looker Studio to visualize campaign and website performance, enabling data-driven decision-making.
Technical Expertise: Serve as the "Tagging Architect," managing and evolving the solution design reference documentation to ensure robust and consistent data capture.
Data Governance: Establish and enforce digital analytics tagging standards to maintain data quality and integrity.
Team Support: Assist marketing teams as a subject matter expert on analytics, providing guidance and support for tag implementation and data analysis.
Innovation: Foster a culture of curiosity, creativity, and innovation within the team to drive continuous improvement and excellence.
Collaboration: Work collaboratively with marketing professionals to execute campaigns and provide analytical support.
Continued Development: Maintain external professional relationships to stay updated on evolving analytics ecosystem, industry trends and best practices.
Qualifications & Requirements:
Bachelor's degree in Marketing, Computer Science or related field or equivalent experience.
2-3 year of working experience in working with analytics tools like GA4, data visualization tools like Looker Studio, as well as digital tag management solutions such as, Google Tag Manager (GTM), or Adobe Dynamic Tag Manager (DTM) (Google Products Preferred)
Familiar with BigQuery
Basic understanding of SQL, Python, Tableau, and/or Power BI
Excellent communication skills, project management efficacy- highly organized, results oriented, and able to take initiative and lead projects.
Ability to work independently and as a team; ability to manage multiple projects and staff, including freelancers and vendors.
Contact: rkissinger@judge.com
This job and many more are available through The Judge Group. Find us on the web at www.judge.com
