Compeer Financial is seeking collaborative, innovative and dynamic professionals to be a part of our Top Workplace culture!
Tell me more about this opportunity.
Position Overview: This position is responsible for shaping public perception and enhancing the visibility of our organization. Develops and implements a comprehensive public relations (PR) strategy, analyzes media coverage to gauge public sentiment, and leads impactful PR campaigns. Partners with social media and paid media teams to manage a content calendar and produces various content, including press releases and editorial pieces. Additionally, builds and maintains strong relationships with journalists, influencers, and media outlets to secure favorable coverage and positions the organization as a leader in its field.
Essential Functions:
Develops and manages a comprehensive PR plan that includes strategic planning, budget management, timeline coordination, media relations, content creation, event management, crisis communication, performance measurement, collaboration with internal and external stakeholders, continuous improvement, and compliance with relevant laws and ethical standards, ensuring every campaign contributes positively to Compeer's brand image and aligns with the overall objectives of the organization.
Design and spearhead PR and media relations campaigns that align with organizational objectives, resonate with target audiences, and bolster market presence.
Collaborates in planning and maintaining the monthly social editorial calendar to drive brand awareness and consideration, developing and implementing strategies to increase community participation, and in close coordination with the social media and paid media teams, creates and manages a robust content calendar that supports PR objectives, ensuring consistency and impact across all communication channels.
Partnering with key journalists to create stories, develops unique content and secure placement positioning Compeer as a trusted voice in the ag and rural community categories as well as in our core markets as an employer of choice.
Leads the creation and distribution of diverse content, including press releases, editorial pieces, and internal communications, ensuring all materials reflect the organizational voice and brand values in a clear and compelling manner.
Writes, edits, and distributes various communications materials, including press releases, thought leadership articles, and internal newsletters, ensuring clarity, accuracy, and brand alignment. Tailors content for different audiences and distributes through appropriate channels.
Minimum Qualifications & Required Knowledge, Skills and Abilities:
Bachelor's degree in journalism, marketing, communications, or related field or an equivalent combination of education and experience sufficient to perform the essential functions of the job.
Minimum of 10 years of public relations experience.
Experience in financial services and agriculture-related businesses is highly preferred.
Experience working in or with public relations agencies is preferred.
In-depth understanding of public relations and media communications strategies.
Familiarity with storytelling techniques and media pitching processes.
Awareness of industry trends and best practices in PR and media relations.
Exceptional writing, editing, and oral communication skills, with a flair for creative writing.
Proven ability to create compelling stories and secure media coverage.
Strong project management skills, capable of handling multiple projects simultaneously, with expertise in file sharing and collaboration tools.
Good analytical and problem-solving skills.
Strong network of journalists in the agriculture, rural, and business media categories.
Experienced in managing agencies and contractors.
Ability to think strategically and align PR efforts with organizational objectives.
Capability to ensure the organization's voice reaches and resonates with target audiences.
Capacity to drive the organization's mission and objectives through effective communication.
Competence in collaborating with various stakeholders to enhance PR and media efforts.
Valid driver's license.
Who is Compeer Financial? Compeer Financial exists to champion the hopes and dreams of rural America. By joining our team, you will help empower those in agriculture and rural communities to achieve their goals and expand their possibilities. We embrace business agility and innovative approaches to serving our clients and communities.
Why join our team?
Amazing team members who are passionate about serving agriculture and rural America.
Investment in our team members' education, growth and development.
Engagement in our communities through giving back and volunteerism.
Flexible, collaborative and dynamic work environment.
Great benefits:
Medical, Dental, Vision insurance
401K (3% Compeer contribution & up to an additional 6% match)
Paid time off (vacation, sick leave, holidays, volunteer time)
Find out why our team members choose Compeer Financial by watching this video.
Compeer Financial is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
