As our Content and Community Lead you will work with a small internal team to produce social media and digital copy, design social/digital graphics, analytics and social listening reports to help grow brand awareness, followers and engagement. This person will work directly with the Digital and Social Media Strategist and Digital and Social Creative Producer to plan, produce and execute paid and owned social and digital content on an ongoing basis. This person will also coordinate with the Social Care team as they monitor, moderate and manage a subset of branded social media communities.
Here's what you can expect every day:
Content Creation
Embedded member of the brand team regularly attending and actively participating in key meetings; actively executing and reporting on tactics to support brand priorities
Collaborates with videographer/photographer to create engaging social media content supporting key growth objectives for the brand
Owns the copywriting and content publishing process for branded social and digital channels including but not limited to Facebook, Instagram, Youtube, TikTok, Web, and eCommerce
Works with internal teams to source owned photography and videos; networks with consumers and influencers to source earned videography, photography and user generated content
Designs graphics for social posts, eCommerce and web pages
Schedules and publishes social posts as well as digital content and maintains an organized social/digital content calendar capturing activity across channels
Community Management
Manages multiple social media communities on behalf of brand with support of the social care team by monitoring and moderating conversation, responding to consumers with pre-approved language and escalating issues internally to the appropriate team members to ensure they are acted upon and addressed in a timely manner
Reporting
Assists Digital and Social Media Strategist with conducting social listening exercises, analyzing content performance and preparing reports on trends, insights and opportunities
Responsibilities:
Bachelor's Degree in communications, journalism, marketing, or related field
1 -3 years of professional experience writing for social or digital channels in a content creation role (consumer goods experience preferred)
Excellent writing skills
Excellent research and outreach skills
Self-starter with the ability to work independently
Active listener, a critical thinker and a problem solver
Pays extreme attention to detail
Strong people skills -must possess the ability to build effective working relationships
Strong communication and time-management skills
Sprinklr or other social media management system experience preferred
PC proficient in Microsoft Office programs, especially Excel
Basic analytical skills preferred
Knowledge of social media best practices for brands a plus
From big benefits to small, we take care of our associates! After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability and business travel insurance, flexible spending accounts, EAP, stock purchases and vacation/sick days/parental leave. We also offer a 401(k) plan after three months of employment. Associates are vested in the RPM Pension plan after completing five years of service. Rust-Oleum offers 9 paid holidays and one floating holiday per year. You are also eligible to earn three weeks of vacation on an annualized basis.
Rust-Oleum is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class.
