Contract Type: 1-year W2 contract, extendible (No C2C) Location: Remote
Role Overview: Our client seeks a Performance Marketing Specialist to drive and scale new user growth through Programmatic channels in US and international markets for core payments business and SaaS products.
Responsibilities:
Collaborate with Programmatic team members to develop acquisition (lower funnel) and brand awareness (upper funnel) strategies tailored to different country markets.
Cultivate and manage strategic relationships with key publisher partners, negotiating favorable deals and ensuring optimal programmatic best practices.
Own daily on-platform DSP campaign monitoring, pacing, optimization, tracking, and reporting.
Monitor dashboards and key reporting tools to understand channel effectiveness and react to changes in CPA, ROI, LTV, and other channel metrics.
Identify opportunities for testing and improvements based on daily, weekly, and monthly trends.
Work cross-functionally (creative, product marketing, brand) with a Programmatic lens to educate and meet acquisition goals and initiatives.
Develop strong partnerships with our agency and other programmatic partners to ensure strategic alignment, best practices, and uncover testing opportunities.
Qualifications:
BA/BS degree or equivalent practical experience preferred.
3+ years of demonstrated ability with programmatic advertising, both direct and via DSPs.
Hands-on experience with DSPs (DV360, TTD, Amazon, etc.) and ad servers (CM360).
Experience building and managing successful partnerships with publishers.
Experience working cross-functionally and optimizing towards multiple KPIs.
Strong grasp of analytics, testing, and metrics-driven (performance) marketing.
Familiarity with ad serving, tracking, and attribution technologies.
Excellent oral and written communication skills.
Contact: jwarchol@judge.com
This job and many more are available through The Judge Group. Find us on the web at www.judge.com
