Reporting to the Assistant Director of Athletics, Marketing & Engagement, the Coordinator, Marketing & Engagement responsibilities will include support and staffing of marketing all athletics programs with a heightened focus on ticketed home athletics events, graphic design and creation of original content across various platforms, support and staffing of several Departmental special events and support of student-athlete programs. Nights and weekends required.
Princeton University Department of Athletics is committed to creating a workplace culture where differences are celebrated, where all employees feel valued and are empowered to contribute their unique perspectives and talents, and where everyone feels a sense of belonging.
Responsibilities
Work with the Assistant Director of Athletics for Marketing & Engagement to create and implement marketing and promotional strategies for Princeton's 38 varsity teams, with a heightened focus on the seven ticketed sports: football, men's basketball, women's basketball, men's hockey, women's hockey, wrestling, and men's lacrosse.
Leadership of 2-3 ticketed sports marketing plans and game day execution (including planning, advertising, event promotions, game-day entertainment, etc.) and support of marketing plans and game day execution for all remaining ticketed sports.
Marketing in support of non-ticketed sports, with a strategy built around helping to promote key match-ups, including social media campaigns, pre-event activations, promotional emails, etc. that will interface with the following constituents: alumni, community members, families, students, faculty/staff, campers, youth teams, etc.
Manage the departmental Kids Club by building strategies to reach members and potential new members, create youth centric content, and build relationships in the communities surrounding.
Aid with oversight of the Student Fan club and work closely with student board to promote key matchups in new and exciting ways.
Work closely with the External Relations Team (Marketing, Ticketing, Communications, Multimedia) to plan and implement larger departmental initiatives.
Work closely with campus colleagues to promote attendance, increase fan engagement and connect with the community.
Assist the Ticket Office as it relates to group sales strategies and efforts to grow and expand our season ticket holder and single game ticket holder base.
Create and design departmental publications (in support of marketing and the External Relations Team including digital advertisements, electronic and print content and social media graphic creation, etc.
Assist in the execution of the department’s Athletics Style guide and brand guidelines.
Serve as a liaison to external graphic design groups and as a departmental project manager on select projects.
Working in conjunction with the Assistant AD for Marketing & Engagement to serve as the primary liaison to all student workers and casual hourly employees.
Work at games and other events on nights and weekends. Some travel may be required.
Other duties as assigned.
Qualifications
Bachelor’s degree required.
Minimum of one to three years of experience in athletic marketing or a similar field.
Ability to represent the Department of Athletics on campus and in the local community.
Strong writing skills.
Ability to work at games and other events at nights and on weekends.
Ability to create promotional materials that effectively attracts the target audience in a clear and concise manner.
Ability to organize, manage and prioritize multiple tasks simultaneously and meet strict deadlines.
Knowledge of the digital and social landscapes and ability to generate successful social content; must be active in social media.
Ability to uphold the commitment to Department of Athletics mission of Education Through Athletics.
Graphic design knowledge and/or multimedia storytelling and editing experience i.e. Premier, Photoshop, Illustrator, InDesign, mobile solutions preferred.
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