The Senior Marketing Specialist will lead and execute strategic marketing initiatives to support GBA's markets and affiliates. This role is responsible for developing and implementing marketing plans, leading proposal/pursuit efforts, maintaining and analyzing marketing data and providing direct support for market needs related to project opportunities, branding, events and programs. All job functions will be performed in alignment with GBA's overall strategy, vision and values.
Key Responsibilities
Lead and implement marketing strategies to align with marketing KPIs and company goals.
Develop and tailor content for Requests for Proposal (RFP) and Requests for Qualifications (RFQ) responses, including proofreading and editing.
Provide strategic recommendations and guidance to elevate project pursuit responses.
Create and produce high-quality, unique, creative deliverables for pursuits and other marketing purposes.
Design and deliver high-end presentation materials for internal purposes and project pursuits.
Support and guide technical teams in developing strategies during interview preparations.
Gather and write project descriptions and resumes to be maintained in the shared drive and CRM.
Assist with managing tradeshow and event activities, including staff participation, sponsorships, giveaways, brochures and entertainment coordination.
Collaborate with corporate communications team to provide information for website features, press releases, social media, newsletters and e-blasts.
Draft and edit content for the company website, campaign emails, social media, advertising, sales collateral, articles, testimonials, etc.
Ensure high-quality work through a thorough review and proofing processes.
Proactively approach work, taking the initiative to ensure ongoing improvement.
Protect and manage the GBA brand.
Perform other duties as assigned.
Qualifications
Minimum of five years of marketing or related experience.
Degree in marketing, journalism, communications, or a relevant field.
Proficiency in Adobe Creative Cloud applications, including InDesign and Photoshop.
Experience with CRM systems, preferably Cosential.
Exceptional organizational and time-management skills.
Outstanding verbal and written communication skills.
Consistent accuracy, timeliness and completeness in work performance.
Positive attitude and responsiveness to feedback and requests.
Ability to multitask and manage competing deadlines effectively.
Strong attention to detail to ensure high-quality output.
It•s More Than Just a Job•
At GBA, we are not your average engineering firm. We are about innovative and intelligent people who want to solve problems. We•re known for our technical excellence, but we bring so much more to the table. We strive to create remarkable solutions for a higher quality of life. And we are changing the industry by integrating the design and construction process with use of new technology.
Our people are intelligent, tenacious, and committed to creating high quality, imaginative projects. We•ve created an environment where we celebrate our team•s eagerness to learn and grow. From birthdays and BBQs to protecting the environment and helping families in need, GBA employees celebrate and support one another and the communities where we live, work and play. Joining our team means you•ll have rewarding opportunities that challenge and inspire you.
