At CoreLogic, we are driven by a single mission-to make the property industry faster, smarter, and more people-centric. CoreLogic is the trusted source for property intelligence, with unmatched precision, depth, breadth, and insights across the entire ecosystem. Our talented team of 5,000 employees globally uses our network, scale, connectivity and technology to drive the largest asset class in the world. Join us as we work toward our vision of fueling a thriving global property ecosystem and a more resilient society.
CoreLogic is committed to cultivating a diverse and inclusive work culture that inspires innovation and bold thinking; it's a place where you can collaborate, feel valued, develop skills and directly impact the real estate economy. We know our people are our greatest asset. At CoreLogic, you can be yourself, lift people up and make an impact. By putting clients first and continuously innovating, we're working together to set the pace for unlocking new possibilities that better serve the property industry.
Job Description:
Director, Product Marketing - Real Estate
ABOUT THE ROLE AND OUR TEAM:
At CoreLogic, Product Marketers sit within the business segments and operate at the intersection of product management, marketing, sales and customer success.They serve as the voice of the customer across all aspects of the business to ensure the products that we build are relevant, rooted in customer needs, and positioned to drive adoption.
We are seeking a collaborative and engaging Product Marketing professional who will be responsible for developing successful GTM strategies and plans for our growth in the Real Estate market.
RESPONSIBILITIES
Lead the GTM motion for our real estate business segment
Develop a deep understanding of our data and analytics business to define a GTM strategy and product marketing plan
Own product marketing aspects of the GTM strategy, including buyer personas, positioning, messaging and sales enablement deliverables.
Drive product communication (internal and external) and generate content to be used in training materials.
Be the go-to expert for your market and solution areas, have a deep understanding of the market landscape, trends, competitor capabilities, and customer use cases.
Synthesize customer insights and competitive research to identify and prioritize buyer needs by deeply understanding the market, our customers, products, and experience to build data-driven, useful insights for products and sales teams.
Identify opportunities for cross-sell and upsell opportunities to increase awareness and retention of our customers across product lines.
Partner closely with Product Management to define our product strategy through a customer-first lens.
Work with Product Management to establish a continuous feedback loop (market trends, customer needs, competitive information) to influence product roadmaps.
Deliver compelling, high-impact market-focused collateral for prospective and existing customers.
Enable sales teams with bottom-of-funnel materials such as pitch decks, customer presentations, customer stories, eBooks, blogs, sales sheets, call scripts.
Plan and execute market-focused product/feature launches in partnership with cross-functional teams (Product, Marketing, Support, Client Success, Sales).
Support messaging of customer-centric events.
Support awareness and lead generation efforts by developing and executing against GTM strategy and plans, and partnering with Corporate Marketing to deliver campaigns.
What's in it For You:
Large (~$2B+ revenue) formerly public information services and data business
Durable cash flow and profitability regardless of changes in macroeconomic conditions
Company certified as a global "A Great Place to Work."
Hybrid working model- 1 day in the office a week for "moments that matter" and the rest of the time can be remote.
Competitive compensation, bonus and benefits!
Career path for continued professional growth.
Working with leaders that care about your professional growth!
Access to our world class self-development portal, centered around you as the employee. We take pride in our work and believe in cultivating a work environment that supports and values our greatest asset: our talented employees.
Job Qualifications:
Education
Bachelor Degree in Business, Marketing or related field, or equivalent work experience
Graduate Degree in Business, Marketing or related field is preferred
Certification in the Pragmatic Marketing Framework is preferred
Experience
7+ years' experience in Product Marketing in B2B or B2C data, analytics, technology
Experience working with/within the Real Estate market and/or sub-segments
Proven ability to lead with strategy and translate into execution.
Ability to turn product innovations into clear and engaging narratives as well as strong value propositions that sell.
Self-starter with strong initiative and drive.
Strong analytical and project management skills, proven ability to design clear processes and a very detail-oriented yet flexible approach to problem-solving.
Experience producing high-quality work in a remote, geographically dispersed, and deadline-driven team environment.
Annual Pay Range:
110,500 - 160,000 USD
CoreLogic benefits information can be found here: http://www.yourcorebenefits.com/. Qualifications, locations and experience of the individual ultimately selected for the position may impact the final actual offered compensation, which may vary from any posted range.
CoreLogic's Diversity Commitment:
CoreLogic is fully committed to employing a diverseworkforce and creating an inclusive workenvironment that embraces everyone's uniquecontributions, experiences and values. We offer anempowered work environment that encouragescreativity, initiative and professional growth andprovides a competitive salary and benefits package. We are better together when we support and recognize our differences.
EOE AA M/F/Veteran/Disability:
CoreLogic is an Equal Opportunity/Affirmative Actionemployer committed to attracting and retaining thebest-qualified people available, without regard torace, color, religion, national origin, gender, sexualorientation, gender identity, age, disability or statusas a veteran of the Armed Forces, or any other basisprotected by federal, state or local law. CoreLogicmaintains a Drug-Free Workplace.
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