As Diagnostic Solutions Marketing Communications Specialist, you will assist with the management of go-to-market needs including content creation, digital marketing, event support, and eLearning. This role will require demonstrated leadership experience and the ability to drive long-term strategies by proactively engaging product experts, industry leaders, outside sales organizations and cross-functional teams within BD.
Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.
Primary Responsibilities:
Assists in creating and managing the marketing communications integrated marketing plan and tactical calendar.
Works with Tradeshow/Events Manager to develop and coordinate communications to support industry meetings and trade show exhibits.
Assists in copywriting, proofreading all creative communications.
Assists the Medical, Legal and Regulatory review process for all Diagnostic Solutions content, including supporting digital content manager with short lead time turn-around where necessary.
Assists with the launch of digital marketing campaigns
Assists with claims management, creating a repository of approved claims and materials, maintaining process to ensure all claims are reviewed and approved prior to expiration.
Assists with the development of the customer eLearning system launch and content plan to support the US Diagnostic Solutions omnichannel strategy.
Collaborates with the Sales and other internal groups to develop a library of promotional and communication templates for teams to deploy.
Assists in coordination of print production, print materials portal, digital asset management system and brand standards updates.
Stay current on new and cutting-edge communication technologies and channels. Develop and maintain a pool of reliable, highly skilled creative services agencies
Ensure compliance with BD Quality and Regulatory requirements and adherence to MarCom standards and procedures.
About You:
Minimum 1 year marketing or communications experience.
Minimum bachelor's degree.
Digital Marketing (email marketing, paid search, social media, advertising) experience preferred
Experience with e-learning systems in healthcare industry a plus.
Demonstrated leadership skills, exhibiting a high degree of drive and energy and the ability to consistently produce results
Innovative and creative thinker and problem solver who can manage the details without losing sight of the goal
Hybrid work arrangement (3 days in office per week) at either the Sparks, MD, Franklin Lakes, NJ, or Vernon Hills, IL offices.
Ability to travel 10%
For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.
To learn more about BD visit https://bd.com/careers
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
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Primary Work Location
USA MD - Sparks - 7 Loveton Circle
Additional Locations
USA NJ - Franklin Lakes
Work Shift
At BD, we are strongly committed to investing in our associates-their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You .
Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates' progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.
