Make a difference in people’s lives as a Brand and Social Media Manager!
We are seeking a dynamic Brand and Social Media Manager to enhance our brand engagement through social media content and to elevate our organization's online presence. Our organization is Florida’s largest not-for-profit provider of senior housing and services and makes a difference in the lives of more than 7,000 residents and 2,500 team members, every day. This role would be ideal for someone who is passionate about creating and managing top-notch social media content and driving brand consistency across all platforms.
Key Responsibilities:
Social Media Management: Oversee and enhance the organization’s social media presence, aiming to deepen engagement and boost brand awareness among target audiences.
Content Creation: Write, edit, and produce compelling text, graphic, and video content that showcases the organization as a leader in active residential experiences and a premier employer.
Content Planning: Maintain a dynamic content calendar to ensure all online channels remain engaging, relevant, and aligned with strategic objectives, collaborating cross-functionally within the Community Support Services team.
Brand Representation: Ensure brand consistency across all channels, including the online store and internal digital platforms, to effectively reach residents, prospective residents, and team members.
Reputation Management: Monitor and respond to reviews, comments, and inquiries to support the organization’s reputation management efforts.
Visual Content Production: Capture and edit photos and videos to enhance the organization’s brand presence online and through social media.
Graphic Design: Create and curate visual assets to complement social media and digital content.
Public Relations Support: Collaborate with the Director of Marketing and Communications to develop and distribute communications that enhance brand perception. Support the organization in emergent crises through internal and external communication channels.
Travel Requirements: Willingness to travel extensively (40%+) to various communities for content generation, with a flexible work schedule.
Cross-Functional Collaboration: Contribute to the marketing team by supporting various assigned tasks.
Qualifications:
Education: Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
Experience: Minimum of 5 years in brand management, particularly on Facebook and LinkedIn, with a proven record of successful campaign execution
If you're ready to make a significant impact to the success of one of the state’s most respected organizations, apply now to become a part of our innovative marketing team!
