At the Hawthorne Gardening Company, we're on a relentless pursuit to push the limits of growing performance.
Hawthorne Gardening Company, a subsidiary of Scotts Miracle Gro, is seeking a Digital Experience Marketing Manager to join our marketing team. Remote or hybrid (Marysville, Ohio).
Job Summary
Part strategy & part execution, the Digital Experience (DX) Marketing Manager will join an established internal marketing team, contributing expertise in consumer experience strategy and digital execution. The manager will be responsible for informing and collaboratively executing content, channel & marketing plans. Additional responsibilities include: identifying and implementing platform integrations to deliver marketing plans, owning some external agency relationships, project management support, and hands-on tactical execution. While digital-heavy, an understanding of omni-channel marketing, considering the full consumer journey, will be critical to success in this role. This role is expected to have two or more direct reports.
Primary Responsibilities:
Serve as the digital marketing lead
Possess & apply an understanding of platform and channel expertise, from social media (organic and paid), email/CRM, web & eCommerce
Contribute to the development & implementation of digital strategies & best practices
Inform digital aspects of marketing plans & strategies - answer questions, participate in brainstorm & planning sessions, provide recommendations
Monitor and analyze owned metrics & analytics, and work closely with cross-functional team to identify user behavior patterns, KPI improvements and trends, and opportunities for enhancement
Contribute to performance reports on a monthly basis to keep stakeholders informed on KPIs
Develop & execute consumer-driven content plans in partnership with the broader marketing team
Develop content plans based on the intersection of marketing objectives & the consumer journey - identify content needs, determine how the content should come to life, and where it is served to the consumer
Engage cross-functional experts (category, R&D, technical services, etc.) to develop content to meet the defined plan
Collaborate with social analysts to identify external content partners
Collaborate with web lead for SEO integration
Project management of content development, along with the marketing manager
Lead the social media team, currently comprised of two analysts:
Set standards and expectations for social media best practices
Work day-to-day with analysts to create content calendars, address questions, plan content shoots, and actively manage social media accounts
Grow & develop direct reports through training and coaching
Act as the CRM/Email Lead, working in partnership with external agencies as needed
Posses a working understanding of CRM best practices, including CANSPAM, List Management, Benchmarks & KPIs, and Analytics
Build, test & send B2B emails through Pardot and MailChimp, leveraging existing templates & processes, either independently or with an agency partner
Report on performance, and develop optimization recommendations
Contribute to the development of web projects in partnership with the internal Web team and external agencies
Project management of consumer experience initiatives & digital marketing projects
Manage agency partner relationships, invoicing, and budgets
Desired Qualifications:
Bachelor's degree or equivalent relevant work experience
5+ years of comparable experience in digital marketing, consumer experience or other relevant roles, corporate or agency
Digital proficiency - Meta Business Suite, Wordpress, SalesForce, Pardot, Google Analytics, MailChimp
Strong strategic and critical thinking skills
Ability to influence and lead across the organization - across, up and down
Exceptional interpersonal skills, including the ability to communicate effectively across functions and personality types
Strong presentation and facilitation skills
Proven project management skills with experience balancing multiple priorities and deadlines
Must know how to navigate a complex, cross-functional environment and add value
Possess a strong work ethic with the ability to anticipate needs, work independently and take initiative
The starting budgeted pay range for this role will generally fall between $96,800.00 - $113,900.00. Hawthorne will consider various factors in determining the actual pay including your skills, qualifications, experience, and geographical location.
Here at Hawthorne/ScottsMiracle-Gro, we believe providing an enriching and engaging employee experience is what sets us apart from other organizations. We recognize our employees are so much more than just their job title so we offer programs and benefits that support them in all aspects of their lives. Wondering how we do it? Below is a glimpse of our highlight reel...
Our Live Total Health program provides you with options to align to your personal needs. Selections range from medical, dental and visioncoverage for you, your spouse/domestic partner and dependents to an outstanding wellness reimbursement program to an unbelievable 401K match (up to 7.5%)as well as a 15% discount on company stock and much more
We know ourtalent is our most precious asset and your unique development contributes to our organization's success now and in the future. Career growth at our company is not always a ladder. It's much more like a rock climbing adventure. Grow through exploration and experiences rather than a predictable linear path.
We value the importance of family. We provide access to Maven Family Planning and up to $30,000 to accommodate for adoption, fertility and surrogacy.
Be part of something bigger by joining one of our Employee Resource Groups focusing on diversity and inclusion, family, education and sustainability: Scotts Women's Network, Scotts Black Employees' Network, Scotts Veterans Network, Scotts Young Professionals, Scotts Pride Network (GroPride), Scotts Associates for a Greener Earth (SAGE), Scotts Family TREE and our Associate Boards.
Join a company with a strong belief in giving back to the communities where we live and work. We have a shared passion for service and volunteerism and believe participating in community service benefits our communities and strengthen
Not interested in this role? Stay up to date on future opportunities by joining our ScottsMiracle-Gro and Hawthorne Gardening talent communities.
Hawthorne™ manufactures a wide range of hydroponics cultivation products from category-defining brands like; General Hydroponics®, Gavita®, Botanicare®, Cyco®, Mother Earth®, Can-Filters®, Titan™, Hydrologic™ and more. Our best-in-class nutrients, lighting, growing media and hardware have been trusted by professional growers and amateurs for decades.
The brands and products within our portfolio include: Sunlight Supply, General Hydroponics, General Organics, Vermicrop, Botanicare, AeroGarden, CanFilters and Gavita Lighting.
Hawthorne Gardening Company is an EEO Employer, dedicated to a culturally diverse, drug free workplace.
Please note that the Hawthorne Gardening Company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Hawthorne Gardening Company will not consider or approve payment regarding recruiter fees or referral compensations.
