Marathon Health is a leading provider of advanced primary care in the U.S., serving 2.5 million eligible patients through approximately 630 employer and union-sponsored clients. Our comprehensive services include advanced primary care, mental health, occupational health, musculoskeletal, and pharmacy services, delivered through our 680+ health centers across 41 states. We also offer virtual primary care and mental health services accessible in all 50 states. Transforming healthcare delivery with a patient-first approach, we prioritize convenient access to both in-person and virtual care, resulting in improved health outcomes and significant cost savings. Committed to inclusivity and collaboration, we foster a positive work environment and recruit exceptional talent to ensure expertise and compassion in healthcare delivery. Marathon has been recognized as a five-time Modern Healthcare Best Places to Work in Healthcare winner and a six-time Best in KLAS award winner for employer-sponsored healthcare services.
ABOUT THE JOB
The Director, Events & Marketing Operations builds and manages effective processes and tools that enables the marketing team to produce excellent deliverables, focusing on the optimization of marketing operations and the successful execution of corporate events. This role will be responsible for all aspects related to marketing performance, marketing technology, budgeting, corporate events and processes with a goal of optimization, acceleration and simplification. This cross-functional role requires an ability to influence change and leverage tools and resources to drive operational efficiencies/scalability.
ESSENTIAL DUTIES & RESPONSIBILITIES
1. Marketing Operations:
Develop and implement marketing operations strategies, processes, and best practices to support the marketing team in executing campaigns and achieving performance goals.
Develop processes that govern internal requests, backlog management and delivery windows
Oversee marketing technology platforms (e.g., CRM, marketing automation, analytics tools) to ensure integration, and effective usage.
Lead the creation and management of the marketing budget, tracking campaign expenses.
Vendor management, including print, promotional items, marketing tech and marketing automation.
Build and manage the Marketing Ops team.
2. Events Marketing:
Develop and execute a comprehensive events marketing strategy, including conferences, trade shows, webinars, and virtual events, to drive brand visibility and lead generation.
Manage the end-to-end planning and execution of events, including pre-event promotions, event logistics, vendor management, on-site branding, and post-event follow-up.
Collaborate with the sales and operations teams to align event strategies with business objectives and maximize engagement with target audiences.
Create and manage a post-event evaluation process to measure success, capture learnings, and optimize future event strategies.
3. Cross-Functional Collaboration:
Work closely with the content, operations, sales and marketing team members to ensure a cohesive and integrated marketing strategy.
Partner with sales to align marketing operations and events strategies with sales goals, enabling the sales team to effectively leverage marketing initiatives.
QUALIFICATIONS
Bachelor's degree in marketing, Business, Communications and 5+ years of experience in B2B marketing, with a focus on marketing operations and events management, preferably in the healthcare sector or equivalent combination of education & experience.
DESIRED ATTRIBUTES
Strong knowledge of marketing technologies (e.g., CRM, marketing automation, analytics platforms) and data analysis.
Excellent project management skills with the ability to manage multiple priorities and meet tight deadlines.
Exceptional communication and leadership skills, with experience leading and developing high-performing teams.
Strong analytical mindset with a focus on data-driven decision-making.
Ability to work collaboratively across teams and build strong relationships with internal and external stakeholders.
Pay Range: $110,000 - $144,000/yr
The actual offer may vary dependent upon geographic location and the candidate's years of experience and/or skill level. This position is also eligible for an annual incentive
We are accepting applications for this position until a candidate has been selected. To apply to this position and learn more about open jobs at Marathon Health, visit our careers page.
Marathon Benefits Summary
We believe in empowering teammates to do their best work and build better healthcare. Below are some of our benefit offerings. Eligibility is based on 24/hr week.
Health and Well-Being: Free Marathon membership for in person and virtual care, employer paid life and disability insurance, and choice in medical/dental plans, vision, employer funded HSA, FSA, and voluntary illness, accident and hospitalization plans. Benefits are effective on the first of the month following date of hire.
Financial Support: Competitive compensation, 401k match, access to financial coaching through our Employee Assistance Program
Lifestyle: Paid time off for vacation, sick leave, and more, holiday schedule
