CUMULUS | Columbia, SC currently features 5 stations in the Columbia area and surrounding counties. Our stations include: 107.5 WNKT-FM The Game - Home of Gamecock Sports, B106.7 WTCB-FM Adult Contemporary, KISS 103.1 WLXC Urban Adult Contemporary, 98.5 WOMG Columbia's Classic Hits, and ESPN - WISW 1320 Sports Talk. The cluster of 5 stations reaches thousands of listeners on a daily basis.
Position Overview
C UMULUS MEDIA | Columbia, SC is seeking a talented and dynamic Local Marketing Account Executive who thrives in a fast-paced working environment. We are looking for a passionate, motivated, goal-oriented and highly competitive individual with a proven track record of over-achieving sales goals. We hire driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. In return, we offer a unique career opportunity: one where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a sale's professional.
The Account Executive identifies and develops new business opportunities; grows existing client relationships; offers solutions that help clients achieve their business goals; closes business and meets or exceeds set sales targets.
Key Responsibilities & Qualifications
Key Responsibilities:
Able to identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives
Beyond our broadcast products, have strong familiarity and become full-versed in selling both Cumulus' station digital assets (e.g. streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers
Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to build and maintain a full pipeline of sales prospects
Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace
Think creatively and generate original ideas
Qualifications:
Proficient in Microsoft Office suite, social networking platforms and CRM tools
Excellent communication skills
Experience developing new business relationships in an outside sales role
Excellent presenter to clients of sales opportunities and post-sale successes
Strong understanding of lead generation and ability to connect with viable prospects
Comprehension of sales metrics in order to fill a sales funnel and robust pipeline of residual business
Positive attitude with the willingness to get beyond comfort zone to grow professionally
High energy and passion for the job
Flexible and creative
Digitally savvy
Entry Level to 2+ years in Sales background preferred
Bachelor's Degree in Business, Marketing or related field is preferred
What We Offer
Competitive Pay
Focused, responsible and collaborative work environment with the ability, to ask "what if" and try innovative solutions
Medical, Dental & Vision Insurance coverage
401K with company match
Paid Vacation, Sick & Holiday time off
Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program
For immediate consideration, please visit https://jobs.cumulusmedia.com/jobs For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/
EEO Statement
CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).
