Job Summary: Position: Full-time role focused on website management, email marketing, digital platform campaigns, and SMS marketing across multiple brands
Salary Range: $77,000 - $82,000 annually
Department: Corporate Marketing
Job Summary: We are seeking an experienced Digital Marketing Manager to lead and execute strategic digital marketing initiatives for both our company and a diverse portfolio of client brands. This role involves overseeing website management, executing email and SMS marketing campaigns, and managing AI-driven digital platform campaigns. The ideal candidate will have a proven track record in managing campaigns for multiple brands and leveraging AI and automation to optimize conversion, enhance brand awareness, and drive lead generation. This position is part of the Corporate Marketing Department and requires collaboration across teams to support digital strategies, content creation, and campaign management on various platforms.
Job Description:
Key Qualifications:
Education & Experience:
Bachelor's degree in Marketing, Communications, or a related field
4+ years of experience in digital marketing, with a strong focus on website management, email, and SMS marketing campaigns
Technical Skills:
Proficiency in HTML, CSS, and WordPress
Experience with digital marketing tools such as Google Analytics, Mailchimp, and CRM systems, automation tools like Canva, AI platforms like ChatGPT and Copy.ai
Familiarity with digital content creation tools like Canva and Adobe Creative
Additional Skills:
Strong organizational and project management skills, with the ability to manage multiple brand campaigns simultaneously
Excellent communication skills, both written and verbal
Creative problem-solving skills and a team-oriented mindset
Experience working across different time zones and adapting to shifting priorities
Team-oriented with a creative problem-solving mindset
Daily Responsibilities:
Website Management (30%):
Manage content updates and maintenance for company and client brand websites using WordPress
Ensure SEO best practices are applied and that all websites are optimized for user experience and engagement
Email Marketing (30%):
Develop and manage email marketing campaigns, spearheading automation and segmentation efforts using Mailchimp
Track and analyze campaign performance, optimizing for engagement and conversion
Digital Platform Campaigns & SMS Marketing (25%):
Execute digital marketing campaigns across platforms that focus on conversion optimization and user engagement
Create and manage SMS marketing campaigns, tailoring strategies to meet various brand objectives and analyze campaign results for continuous improvement
Analytics & Reporting (15%):
Utilize various tools, including Google Analytics, email analytics, and other platform-specific analytics, to report on digital marketing performance
Provide strategic insights to internal teams and stakeholders, identifying key trends and optimization opportunities
Additional Notes:
This role is fully remote, leveraging cloud-based tools to manage projects and collaborate with team members and third-party vendors. The Digital Marketing Manager will participate in regular meetings with on-site managers and stakeholders to discuss strategies, campaign results, and opportunities for revenue growth. This role will also handle other duties as assigned.
Founded in 1917, Guest Services has worked tirelessly to earn the reputation as the premier hospitality management company and National Park Service concessionaire in the United States. Guest Services takes great care and pride in providing best-in-class services across a wide variety of client sites including luxury communities, hotels, resorts, government and business dining facilities, full-service restaurants, state and national parks, outdoor recreation, boathouses, marinas, museums, conference centers, senior living communities, health care systems, school and university dining facilities, and specialty retail stores.
Guest Services, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment and promotion without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.
OUR COMMITMENT TO DIVERSITY, EQUITY, & INCLUSION: We embrace Diversity, Equity, and Inclusion (DEI) and the richness it brings to our company. Our commitment is to provide an inclusive workplace where individuals can bring their whole selves to work, enabling them to provide the best level of service to our diverse customer base.
