We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.
At Sanofi, we chase the miracles of science to improve people's lives. We believe our cutting-edge science and manufacturing, fueled by data and digital technologies, have the potential to transform the practice of medicine, turning the impossible into possible for millions of people.
Strategic Context:
Currently, Sanofi has the most robust pipeline and forthcoming product launches in the company's history. As the next phase of our Play-To-Win strategy, Sanofi must appropriately support this pipeline to materialize our vision of delivering scientific miracles to patients worldwide. Thus, modernizing the Sanofi operational structure is also required. In line with this, project DRIVE is shepherding change throughout the organization and created the development of the Go-to-Market Capabilities (GTMC) team within the company.
The new GTMC organization is charged with delivering best-in-class capabilities to bring speed and increased value to commercial operations. It will refine priorities across products, markets, and the pipeline through dynamic resources allocation and efficiencies. Silos that existed between business units as well as duplicative and overlapping resources will be replaced with standardized processes and tools. Operating with a One Sanofi mindset and entrepreneurial spirit, GTMC will accelerate and improve key capabilities to do more with less and facilitate the best-informed strategic decision making across the organization.
The GTMC organization aims to:
Centralize Go-to-Market operational tasks across GBUs
Standardize best in class capabilities, strengthen global support, and implement a better vertical reporting structure within GTMC from local to global
Define ways of working, bringing clarity on the interactions across GBUs, Digital, and Commercial executional support teams from Sanofi hubs to optimize process excellence and efficiency
The Director, Consumer Media Analytics NA will be responsible for leading the development and execution of data-driven strategies to optimize consumer engagement and drive business growth. They will drive the integration of data and analytics to inform consumer media activation and measurement throughout Sanofi NA. As a member of the Insights and Analytics (I&A) team, this individual will be an integral strategic partner to Sanofi Commercial leadership, leading the development & application of cutting-edge analytical capabilities to achieve the full potential of Sanofi's expanding portfolio.
This position will report to the Sr Director, US Marketing Sciences and will be based in Cambridge, MA OR Bridgewater, NJ.
MAIN RESPONSIBILITIES:
Develop Consumer Media Analytics strategy for the US
Retain & develop high-quality talent to build a best-in-class Consumer Media Analytics team.
Support hiring and development of onshore and/or offshore Consumer Media Analytics team members, fostering positive team culture that rewards curiosity, collaboration, and inclusion.
Coordinate with larger Marketing Sciences team & Commercial leadership to prioritize requests and balance team workload.
Manage team budgets and relationships with external vendors to accomplish key Consumer Media Analytics & Commercial goals.
Ensure the team is aware of / compliant with relevant policies and SOPs.
Lead the implementation of Consumer Omnichannel Data Hub (ODH) across Sanofi NA.
Collaborate with Data Management & Digital teams to integrate and unify first-party, second-party and third-party media data sets from disparate sources to create a 360 view of consumer interactions across channels at various stages of consumer marketing funnel.
Lead the centralization of data across consumer media channels, addressing data inconsistencies and quality issues.
Implement automated validation process to ensure long-term data integrity, significantly improving analytics and decision making in omnichannel marketing strategies.
Inform media tagging & taxonomy governance efforts to standardize tags, categories, values, and deployment with an aim to enhance data organization and downstream campaign analytics.
Lead the development and maintenance of media performance dashboards to track leading indicators of media performance, as well as attribution models to measure channel effectiveness.
Oversee maintenance & development of external / internal KPI reports to assess performance by channel (Display, Streaming, OLV, Social, Search, Web, Email).
Drive the development of a Multi-Touch Attribution model to understand effectiveness of marketing channels on driving awareness, conversion, and adherence among consumers.
Streamline data transfer processes and quality checks, ensuring accurate and timely model inputs and outputs.
Inform optimal channel sequencing and frequency of impressions.
Leverage bottom-up outputs of MTA model alongside top-down outputs of Marketing Mix Model to provide brand leadership with comprehensive recommendations on budget allocations and optimizations to maximize marketing impact.
Foster strong agency partnerships to ensure insights are based on reliable, high-quality information, and weave in context surrounding consumer media execution strategy.
Leverage Consumer Omnichannel Data Hub to inform patient segmentation, targeting and media activation - allowing Sanofi to engage more directly & meaningfully with consumers and patients.
Partner closely with consumer brand leadership to understand brand strategic imperatives, define target audiences and channel strategy.
Leverage combination of medical, consumer and media behaviors and preferences of to generate and segment consumer and caregiver audiences for targeting and retargeting in HIPPA compliant manner.
Orchestrate personalized consumer journey experiences from brand awareness to drug adherence - providing the right tailored message at the right time via the right channel.
Lead Hub team day to day on projects in a matrix management structure
Lead development of insourcing strategy and build out Consumer Media analytics team (both onshore and offshore)
About You
BA/ BS degree and a scientific degree (either MS/ PhD) with a concentration in quantitative fields or advanced certification in modern data science/machine learning is required.
Skills and Competencies
Minimum of 10+ years of experience in pharmaceutical Brand / Advanced / Digital Media analytics; equivalent combination of education (MS / MA / MBA / PhD) and / or consulting experience may be considered.
Experience working as a media analyst at a marketing agency, media company, or related organization.
Familiarity with and/or understanding of varied data collection methods for Partner Media data including but not limited to, direct data transfer and Partner APIs.
Experience with 1st & 3rd party consumer data sources including CRM, CTV/OLV, Search, Social, etc.
Deep hands-on expertise in multi-touch attribution modeling for pharmaceutical brands.
Proficiency in programming languages, preferably SQL and Python is required.
Proven leadership acumen, with well-developed communication & presentation skills
Strong strategic thinking ability, with deep understanding of the life-sciences industry
Experience with key pharmaceutical data sources and analytics platforms, including:
National-level sales / demand data (e.g., IQVIA NPA & NSP)
Specialty pharmacy / patient services data (e.g., Capgemini / LiquidHub)
CRM systems (e.g., Veeva, Salesforce, etc.)
Media platform reporting tools (e.g., CM360 / SA360, Meta Business Manager, etc.)
Site analytics platforms (e.g., Google Analytics & Adobe Analytics)
Data management & analysis platforms (e.g., Databricks, Snowflake, etc.)
Data visualization / business intelligence tools (e.g., Tableau, Qlik, Power BI, etc.)
MS Office applications (Excel, PowerPoint, Word)
Relevant therapeutic area experience in pharmaceutical analytics preferred.
Soft Skills
Effectively influence in a highly matrixed international environment, with ability to work with individuals across multiple time zones.
Effectively and confidently communicate to various audiences, including senior leadership
Synthesize complex ideas to simple
Develop brand implications from market research findings, not just a summary of the data
Strong learning agility and high degree of curiosity
Strong focus on detail, accuracy, and ability to solve problems through analytical reasoning
Strong work ethic and personal motivation
Ability to think strategically in an ambiguous environment and flex and pivot as the business requires
Demonstrated EQ and leadership skills
Why Choose Us?
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
