An FFF Enterprises strategic investment, KlearTrust, is a start-up company specializing in software and services required to operationalize and support value-based healthcare agreements. Dedicated to leveraging innovative solutions to transform healthcare delivery, enhance patient outcomes, and improve operational efficiency.
Position Summary
The Director, Product Management and Marketing will play a crucial role in managing the KlearTrust Platform's features and functionality, ensuring they are well-integrated and meet the needs of business and our users. The Director will also manage and coordinate corporate communications and digital marketing efforts, linking platform development with company positioning and messaging. This position requires a blend of product management, user experience design, and digital marketing skills. The successful candidate will collaborate with consultants for complex projects and lead the company's digital marketing efforts, including content publishing, social media, and website management.
Essential Functions and Duties
Product Management
Serve as the Product Manager for the KlearTrust portal, overseeing the development and integration of features and functionality.
Contribute to product planning for the underlying event-driven platform, assuring development and implementation of the right features, end-to-end.
Collaborate with the development team to ensure timely and high-quality delivery of product updates.
Conduct user research and gather feedback to inform product improvements and enhancements.
Provide UX and design support to ensure a seamless and intuitive user experience.
Work with external consultants for complex projects requiring specialized expertise.
Develop and maintain a product roadmap that aligns with the company's strategic goals.
Digital Marketing
Lead the digital marketing strategy for KlearTrust, including content publishing, social media management, and website updates.
Create and manage marketing campaigns to drive awareness and engagement with the KlearTrust portal.
Develop and maintain a content calendar to ensure consistent and relevant communication with our target audience.
Monitor and analyze marketing performance metrics to optimize campaigns and achieve marketing goals.
Collaborate with the sales team to support the development of presentations, product sheets, and other sales and marketing materials.
Future Role Evolution
Expand the role to encompass broader product management and marketing responsibilities.
Identify and pursue opportunities for product and market growth.
Stay informed of industry trends and best practices to continuously improve KlearTrust's product and marketing strategies.
General Responsibilities
Adheres specifically to all company policies and procedures, Federal and State regulations, and laws.
Display dedication to position responsibilities and achieve assigned goals and objectives.
Always represent the Company in a professional manner and appearance.
Understand and internalize the Company's purpose,
Display loyalty to the Company and its organizational values.
Display enthusiasm and dedication to learning how to be more effective on the job and share knowledge with others.
Work effectively with co-workers, internal and external customers and others by sharing ideas in a constructive and positive manner; listen to and objectively consider ideas and suggestions from others; keep commitments; keep others informed of work progress, timetables, and issues; address problems and issues constructively to find mutually acceptable and practical business solutions; address others by name, title, or other respectful identifier, and respect the diversity of our work force in actions, words, and deeds.
Comply with the policies and procedures stated in the Injury and Illness Prevention Program by always working in a safe manner and immediately reporting any injury, safety hazard, or program violation.
Ensure conduct is consistent with all Compliance Program Policies and procedures when engaging in any activity on behalf of the company. Immediately report any concerns or violations.
Other duties as assigned.
Qualifications
Education, Knowledge, Skills, and Experience
Required Education:
Bachelor's Degree in a marketing, business computer science, or related field, or four (4) years relevant experience in lieu of degree.
Required Knowledge:
Proven expertise in UX design principles, with a focus on creating user-centric and intuitive digital experiences.
Deep understanding of digital marketing strategies, including content creation, publishing, and social media management, with the ability to track and optimize performance metrics.
Strong project management skills with a demonstrated ability to prioritize multiple initiatives and deliver projects on time and within budget.
Creative and innovative approach to developing and executing marketing campaigns and enhancing product features, ensuring alignment with business goals.
Exceptional communication, collaboration, and leadership skills, with experience influencing cross-functional teams and external stakeholders.
Adept at data analysis and interpretation, transforming complex data sets into actionable insights and product improvements.
Preferred Knowledge:
Working knowledge of healthcare, pharmaceutical manufacturing, and insurance business practices.
Strong analytical and problem-solving skills, with the ability to manage complex, data-driven projects in highly regulated environments.
Proficiency with design tools, especially Figma, or similar platforms for creating wireframes and user interface designs.
Required Experience:
Minimum of five (5) years of experience [nine (9) years for non-degreed candidates] in product management and digital marketing, with a successful track record of launching and managing high-impact products and marketing initiatives.
Minimum of five (5) years [nine (9) for non-degreed candidates] of experience in executing graphic design projects and overseeing end-to-end development and marketing of digital products.
Demonstrated ability to lead cross-functional teams in fast-paced, startup or high-growth environments.
Proven success in managing social media and digital marketing strategies, with a focus on achieving measurable results and driving business growth.
Preferred Experience:
Prior experience in healthcare, pharmaceutical, or insurance industries, especially in product management or marketing roles.
Background in technology design and project management, with the ability to guide product development from concept to execution.
Required Skills:
Must have strong organizational skills
Must have a detail orientation and the proven ability to prioritize work
Must have effective verbal and written communication skills
Must have the ability to work with limited supervision and as part of a team
Sound decision-making abilities
Physical requirements
Vision, hearing, speech, movements requiring the use of wrists, hands and/or fingers. Must have the ability to view a computer screen for prolonged periods and the ability to sit for extended periods. Must have the ability to work the hours and days required to complete the essential functions of the position, as scheduled. The employee occasionally lifts to 20 lbs. and occasionally kneels and bends. Must have the ability to travel occasionally. Working condition include normal office setting.
Mental Demands
Learning, thinking, concentration and the ability to work under pressure, particularly during busy times. Must be able to pay close attention to detail and be able to work as a member of a team to ensure excellent customer service. Must have the ability to interact effectively with co-workers and customers, and exercise self-control and diplomacy in customer and employee relations' situations. Must have the ability to exercise discretion as well as appropriate judgments when necessary. Must be proactive in finding solutions.
Direct Reports
No
EEO/AAP Statement
FFF Enterprises/Nufactor is an equal opportunity employer to all and prohibits discrimination and harassment based on the following characteristics: race, color, caste, religion, religious creed (including religious dress and grooming practices), national origin, ancestry, citizenship, physical or mental disability, medical condition (including cancer and genetic conditions), genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender, gender identity, gender expression, age (40 years and over), sexual orientation, veteran or military status, medical leave or other types of protected leave (requesting or approved for leave under the Family and Medical Leave Act or any state protected leaves), domestic violence victim status, political affiliation, reproductive health decision-making, and any other characteristic protected by state or federal anti-discrimination law covering employment. These categories are defined according to Government Code section 12920. The Company prohibits unlawful discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics.
